Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Landing Page vs. Webpage – A 5 Minute Guide To Which One You Need
What’s the difference between a landing page and a webpage? Both are useful in their own right, but some key differences make each one the most effective option in particular digital marketing strategies. When hiring a web design company or a freelance web designer, you need to let them know what you want. To do… continue »
Why Copywriting Is One Of The Most Valuable Skills Anyone Can Learn
One of the most valuable skills you can ever learn is copywriting, specifically writing sales copy. Knowing how to write the correct words and direct them to the right audience can turn anything into a million-dollar idea! Copywriting is selling. A simple sentence can make you sell more, a LOT more. Whether online, offline, in… continue »
Facebook’s Blackout Reminded Us Of Something Important
Facebook, Instagram, and Whatsapp have been hit by an outage in the morning. As the blackout continues, connection and communication have been completely disrupted in multiple locations worldwide. As individuals, the stress of losing our primary windows into the online social life is a grim reminder of how much we rely on these social networks… continue »
DON’T Send Your Designs Yet – Use This Checklist to Avoid Dumb Mistakes and Secure Client Approval
Submitting a logo, web development design, banner, or any type of graphic design and getting rejected for a dumb mistake will hurt more than your pride. It can hinder your credibility as a designer. Even the most experienced designers make silly mistakes from time to time. Deadlines and bad habits creep up, and sometimes human… continue »
The Single Biggest Mistake Copywriters Do When Targeting Sales Copy
I’ve talked about the importance of authenticity, headlines, and other copywriting aspects critical to success in content marketing. However, there is a single biggest mistake you could be doing that will hinder your online sales. Most people don’t segment their traffic right. They give their message to the wrong audience, which, in turn, turns it… continue »
Launching a Website? Here’s How to Gain an Unfair Advantage Over Other Newbie Websites
Two websites can be equally promoted on Google. However, it is usually the newer website that requires more time, effort, and money. If you’re a newbie website owner, you might still get a chance to get ahead of the competition, even those who are already well established. That advantage you can get is honestly unfair… continue »
The Importance of Existing Customers & How to Keep Them Wanting More
There is a misconception that has been coming up with some of our clients. They are mostly focused on getting new leads and conversions and advertising their brand in front of new potential clients. Don’t get me wrong, increasing your conversions is always a good thing. However, when we ask the question, “what about the… continue »
Get More Views On YouTube By Using The Right Keywords
YouTube is not only a social network to watch cat videos. It’s the second-largest search engine on the internet. You read that right. With more than 3 billion monthly searches, 2 billion active monthly users, and over 1 billion hours of content watched every single day, YouTube offers a chance for you to generate leads… continue »
How To Write An Effective Blog Post For Your Audience And Customers
The relationship between blogging and the success of your marketing and search engine optimization (SEO) efforts is clear as day. If you are reading this blog, you probably already know the importance of learning how to start, write, and manage a blog to support your brand or business is vital to surviving in the digital… continue »
7 Headline Formulas That Work
Let me tell you a little secret… More than half of people will only read your content’s headline. The remaining will determine whether or not your content is worth their time based on your headline. This is true whether you are trying to boost your search engine optimization (SEO), create more traffic to your website/blog,… continue »
How Agencies Can Enable Seamless Shopping for Their Clients Through Discovery Commerce by Facebook
“Agencies have a unique opportunity to plug-in throughout this dynamic customer journey and help their clients unlock seamless experiences for customers.” Jessica McNulty, Agency Partner at Facebook. Mrkt360 is thrilled to have attended the “Leveraging Discovery Commerce: How Agencies Can Enable Seamless Shopping for their Clients” webinar hosted by Facebook on July 20. The webinar… continue »
Here’s 2 Things You Need to Know Before Running Your First Online Marketing Campaign
Hello, first-timer. Ready to run your first digital marketing campaign? That’s the spirit! But where to start? There are literally hundreds of options for running your first campaign. You can write newsletters, boost your SEO through blogs, pay for ads, or engage through social media marketing. These are a few of the main ones, others… continue »
