Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Digital Resources: Boost Your Online Ranking & Traffic With These Tools
As a business owner, boosting your online presence and traffic is crucial for success in an ever-evolving digital landscape. There are many tools and resources you can use to improve your web marketing strategies. Mrkt360 has compiled a list of them here, so be sure to check them out. Let’s go over some of them… continue »
Copywriting vs. Content Writing: What’s the difference? Which one is best for you?
Copywriting and content writing are the same, right? No. They are not the same. Their differences are comparable to those between a turtle and a tortoise: similar characteristics, very different behaviours, motivations and purpose. Beginner writers need to look out for these differences and know the unique skills, challenges and workflow each one needs. The… continue »
Roadmap to Decisions: The Stages of the Online Purchase Journey
Most advertisers only focus on search advertising and SEO when targeting audiences through digital marketing strategies. While it isn’t a wrong approach in the slightest, they are actively diminishing their ad campaign potential. It is essential to show your ad during every possible touchpoint of the consumer journey. Your potential customers browse through social media,… continue »
What SEO Marketers Need To Keep In Mind About Gen Z
Newer generations behave differently than older marketing audiences. This creates new challenges for digital marketers, as they must look for the most effective way to reach them. Generation Z’s behavior, when compared to millennial audiences, differs significantly from any other audience. Learning to work and connect with these younger audiences is vital to stay afloat… continue »
What’s happening to Google’s Phrase Match and Broad Match Modifier?
In 2021, Google’s phrase match will begin to adopt behaviours from the broad match modifier (BMM) to simplify keywords and facilitate reaching the right customers. What does this mean? This means that both phrase and BMM keywords will show on ads on searches that include your keyword’s meaning and have similar matching behaviour. This also… continue »
THE ULTIMATE PPC CHECKLIST
If you are doing any of the following, there’s room for improvement. 1. You are following the last click model: If you are still using the last click model, you are doing it wrong. In the last click attribution model, credit is given to the last channel a customer interacts with before making a purchase.… continue »
Hierarchy: How to Attract, Intrigue & Deliver A Message With Your Ad Designs
Design principles are one of the most important things to consider when designing advertising campaigns, posters, flyers, motion graphics, and other elements that can boost a brand’s effectiveness within the digital marketing world. Even if you aren’t a graphic designer, it is important to learn basic design principles to improve your visual thinking and better… continue »
Press Release Basics: Tips To Get Noticed
Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… continue »
How to leverage visual identity to drive creative performance webinar
On Tuesday, our in-office team attended Facebooks’ live Master your Marketing webinar. The webinar was interesting and fun. Facebook’s team discussed how brands are creating their contemporary brand image and centred around a style guide for forging your own unique brand image. But why is your brand important, especially it’s visual component? As the Facebook… continue »
Video Campaigns 2021: Creative Lessons to Consider
In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… continue »
Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns
Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… continue »
Customer Relationship Management and Its Role In Marketing
Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… continue »
