Digital Marketing Blog
Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
What to expect after Coronavirus: Adapting your strategies with the Business Model Canvas
The COVID-19 pandemic has shifted everyone’s lifestyles completely. Reaching its fourth month, our quarantined lives have lasted longer than anyone would’ve imagined at the beginning of the year. For the first few weeks, everyone took it as an opportunity to get some ‘time off’ from their regular routines and began exploring what to do in… continue »
Three Reasons Why Press Releases Are Important
What are Press Releases? Press releases are a powerful tool used by Public Relations managers. They’re mainly focused on sharing the importance of a new product, service, a new device that is coming soon or to launch upcoming events to a general audience. Its essential objective is to communicate a message, using correct wording, to… continue »
Why is YouTube Marketing Good for your Business?
Many businesses remain hesitant to prioritize YouTube advertising, mistakenly believing their target audience isn’t on the platform. As of 2024, YouTube boasts over 2.7 billion active users worldwide, with video content now accounting for more than 80% of global internet traffic. In 2020, with the Global Pandemic shutting down outside places of entertainment, more and… continue »
How to Attract Customers On Amazon
“If you’re a shareowner in Amazon, you may want to take a seat, because we’re not thinking small” (Jeff Bezos, Amazon’s CEO). Amazon is here to stay and has revolutionized the e-commerce market. More than just a retailer, the American multinational company with headquarters in Seattle, also has to offer streaming services, technology develops devices… continue »
How can businesses stay relevant in a time when everybody has something to sell online?
It’s impossible to ignore the boom social media has gone through in the last decade. Online platforms have become an essential part of everyone’s daily routines, providing users with instant access to information, opportunities to share ideas through unique mediums, different ways to get products and services, and, most importantly, the best ways to stay… continue »
Mrkt360 Inc Receives Full Registered Trademark Status from the Canadian Intellectual Property Office
“Mrkt360 Inc” is now a fully registered trademark with the Canadian Government and is afforded the same legal status and protections as all other registered trademarks. To be successful in the business world, organizations need to send the right message and develop the right brand image. If customers cannot pick your products or services… continue »
Facebook Business: why should it be implemented during the pandemic?
Small businesses that use their social media properly can have more impact and engagement with their customers and followers. Facebook is not an exception. According to Sprout Social, Facebook reports daily around 1.62 billion users interacting and 74% of the population in the U.S. are active Facebook users. According to Statista, after the first quarter… continue »
Instagram Shopping, Amazon Shopping or Google Shopping: Which platform is your perfect fit?
Having an online presence is vitally important for any business. Whether they’re looking to sell online or want to develop successful relationships with customers, it’s a great way they can generate credibility and trust with their audiences. Furthermore, since digital platforms allow brands and businesses to engage with users in their primetime, it’s a great… continue »
Financial Service Providers Should Advertise Online NOW!!
The Coronavirus Pandemic has completely changed the way consumers behave and businesses operate. COVID19 caught everyone by a surprise – Medical community struggled, businesses scrambled and consumers drastically changed their buying behavior. The old rules of business no longer apply – businesses need to change if they want to attract customers. Companies need to undergo… continue »
Google Adding New Feature To Google My Business To Help Local Businesses
Google has helped us grow our businesses in different ways, whether it’s through advertising on their platform, showing up on the map, or through a search engine query. This pandemic is no exception, as Google has stepped up to provide support during these difficult times- one of which is, adding a new feature to Google… continue »
More Online, Less In-Store: The COVID-19 eCommerce boom will dictate the new normal
Life as we knew it has changed. Stay-at-home orders have been issued from governments around the world for a long time now, and people’s lifestyles have shifted from what they used to be. The daily routines everyone was so familiar with have virtually disappeared due to COVID-19 and the social distancing protocols that have taken… continue »
Why Selling on Amazon Is Important
The retail industry and consumer behavior around the world took a 180-degree turn in less than 6 months. No one saw it coming. The world is facing a global health and economic crisis due to the appearance of the COVID 19 virus. The needs of consumers and the way they used to purchase products is… continue »
