When building a home, not very often is the entire home built by a single team. Electricians wire homes for lights and power, plumbers ensure pipes and drainage run, and carpenters build structures. The same idea is applicable to the digital marketing landscape, and while some agencies may feel compelled to work independent of others, success is often the fruit of cooperation and mutual dependency.
Simply put, partnering with another business to share resources, create more leads, or increase a brand’s exposure is one of the smartest and effective ways to produce prosperity.
To know who to collaborate with is often difficult. Without prior experience working with a firm, it’s hard to know if they have a high level of expertise and can meet your client’s needs. A trial and error process can be painful, but only through mutual struggle is trust and reliance achieved. The best strategy for agencies looking to partner would be one of symbiosis. While two agencies could work independently of one another, leveraging each other’s strengths could prove much more beneficial for each.
An example could be an agency with a strong SEO team utilizing the creative talents of another agency and vice versa. It’s not feasible, especially for small firms to be jacks of all trades and masters of none. Specializing and mastering one craft, and possessing humility to recognize the mastery of others, allows firms to produce high quality work for themselves and for others in a specific area.
A collaboration project can start with individual needs, a “you scratch my back, I’ll scratch yours” approach. Eventually it can flourish into a partnership built on trust and mutual respect that will continue to generate benefits for both parties.
Cooperation can be displayed to clients as well, and making your firm appear trustworthy and capable, as complementary tools and services can help generate full-fledged packages. Where once you could offer a specific amount of services or spare a certain amount of employees to manage and grow customer campaigns and projects, you can now improve performance and enhance your proposals knowing that your partner has your back.
Mutual referrals are examples of trust being sown between firms. If a lead is generated regarding a specific area your firm is not well suited for, handing off that lead to a more capable partner demonstrates foresight and the aforementioned humility. The same trust and appreciation is likely to be shown back when said firm is presented with a similar circumstance.
Mrkt360 has been collaborating with other advertising and marketing agencies around the world throughout the years. We’ve shared resources, contacts, expertise and knowledge with each other, resulting in long-lasting friendships and business connections being forged.
If your agency feels overburdened or overloaded, or you’ve reached a bottleneck in terms of services, reach out to us! We can help ensure deadlines are met, clients are satisfied, and your team is supported. While we consider ourselves experts in digital marketing, we continue to learn by observing and working with other agencies. We are here, and we can lend a helping hand. Simply asking for assistance could be the start of a new partnership.
If you are interested in collaborating with us, get in touch! We are eager to meet you and put our marketing muscles to work together!