Promote your agents, advisors, consultants, and professional services on Microsoft’s search engine page results.
Microsoft recently launched a beta version of their professional service ads. With this service, advertisers can better target and place advertisements during all customer journey stages.
For those with access to the beta pilot, this means:
It is currently available for US, Canadian, UK, Denmark, French, Australian, and Indian markets, with online entry points on desktop devices.
Current professional services available to be advertised in the beta pilot are:
Here’s what you need to know:
Auction for Professional Ads is independent of Text Ads. It will require the creation of a separate ad campaign, but this will allow you to participate in both Text Ad auctions and professional service ad auctions to create variety in your reach.
Here’s some quick expert advice regarding bids, budgets, and targeting.
To ensure consistent learning and optimization results, we recommend starting with $100-$500 per day.
The starting bid should be within the range of $2.50-$4.00. Adjust bids accordingly based on average position and performance.
In campaign settings, you must set location targeting to the appropriate markets. With this, you will ensure that your ads are visible to all users who search in markets where you offer your professional services.
You must measure and monitor baseline performance and then fine-tune the return on investment based on audiences.
At the moment, there is only one bid per ad group. There will be different bids for professional service offerings if they are associated with different ad groups and the ad groups have different bids.
Yes, you can apply any existing audiences for this campaign, just like with your other text ad campaigns.
Yes, you can define the tracking template and custom parameters in the campaign setting, provide parameter values per row in the feed file, or provide your own final URLs per row in the feed if you’re using a third-party tracker.
You can download standard performance reports via the Reports page by keyword, ad, or campaign. Feed items reporting is also available in Dynamic Data Feeds.
If you want to take advantage of this opportunity, send your account id to us to get whitelisted as fast as possible. The earlier you do so, the better you’ll perform.
Our team can even help you set up your campaigns or manage them on a monthly basis if you don't have time. We charge $600 monthly for management and only $300 for setup.
Click here to schedule a meeting with one of our experts and build intelligent connections with Microsoft’s new beta pilot for professional service ads.