The Facebook Ads “Traffic” objective is made to direct people to your website or app.

With this objective, your ad campaigns will drive people to a destination. It can be to your website, app (mobile or desktop) or a messenger conversation to interact with them directly.

With a simple click and adjusting your metrics, you can select where you want to drive your traffic (either Website or App). You can also target audiences that previously installed your app.

Driving traffic to your website will result in multiple conversions occurring on your page. You can get people to interact with you and sign up for your newsletter, buy from you, consume your content, amongst other things.

Note that this traffic objective is supported by Facebook and Instagram, meaning that you can target both app users!

If you want to know more about the traffic campaign and how it can help you drive traffic to your website or app, contact Mrkt360 today! We are more than happy to help you direct people in the online world to what you have to offer.