When creating your Facebook post or page, you have to keep in mind that the main objective is to get more people to see and interact with your content.

The Engagement objective helps you target people that are most likely to like, comment and share your posts. This is incredibly useful for posts that invite customers to engage with your products in a specific way, like giveaways, contests, etc.

This campaign objective is also highly effective when you want to increase likes on a page.

Being that the Facebook platform has many other platforms that support this engagement objective, you will be able to use this technique in photo, video or slideshow formats on the following platforms:

  • Instagram
  • Facebook
  • Audience Network

Having potential customers engage with your content is one of the best ways to build credibility and foster a community. You will get potential customers, brand awareness, and followers to accompany you on your business journey. When people engage with your posts, you will reach a wider audience and attract new potential customers.

If you want to learn more about using Engagement campaigns to help your business, contact Mrkt360 and schedule an appointment with us