What is In Market?

In-market audiences is a way to connect with consumers who are actively researching or comparing products and services across Google Display Network publisher and partner sites and YouTube. To qualify someone as being in-market for a specific product or service, Google takes into account clicks on related ads and subsequent conversions, along with the content of the sites and pages they visit and the recency and frequency of the visits. In this way, Google accurately categorizes users so you can target those most interested in your offerings.

Reach potential customers while they’re actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent.

Search Sponsored Advertising Management with Google AdWords. Pay-Per- Click Advertising managed by Google AdWords certified professionals.
Display Placement on Google Content/Display Network with ongoing monitoring and analysis.
In Market Reach potential customers while they’re actively browsing, researching or comparing the types of products you sell
Affinity Reach people based on their specific interests as they browse pages, apps, channels, videos, and content across the Google Display Network and YouTube.
Remarketing Help show ads to people who’ve visited your website or used your mobile app
Competitor Targeting Target people when they search for your competitors.
YouTube Set up and on-going management of YouTube Campaigns including the connection of YouTube advertising with Google AdWords Campaign
YouTube Remarketing Show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel.
Mobile Call Only Encourage people to call your business, and only appear on devices that can make phone calls. Clicks on these ads send potential customers to call you from their smartphones.
Google Analytics + Conversion Tag Connection of AdWords to Google Analytics with conversion tag
Shopping Reach potential customers with shopping ads which are ads that include rich product information, such as product image, price, and merchant name.
Call Tracking Metrics Setup of Call tracking metrics and connection to analytics. You will need to pay directly to the vendor for the landlines and the minutes (current rate $1.75 per line, and 4 cents per minute (USD). This includes call recordings and form submission tracking. The toll-free rates are $3.75USD and $0.06 per minute

DiscoverHongKong.com

  • Meeting with Jorge
  • Tencent

40- 80%

CPC,

  • Current bounce rate for Twitter, 90% after optimization it went down to about 70%
  • Facebook bounce rate was
  • 85% lowered to about 65%
  • SEM text ads, 55%
  • 45-50% clicks
  • Bounce rate was lower for more expensive clicks
  • We are okay with a little bit of higher bounce rate
  • Brand recall→ looking to discover

General range:

8 cents a click but it was really bad (in app ads)

  • Can you elkimate in apps?
  • You need to go and search for games, you need to individually exclude them
  • “Eran- if you go towards 20 cents that is better”
  • Organic is really high- don’t have to use
  • Looking for hong kong info then he will be guaranteed to show up
  • “Book a travel to hong kong”

* Latest cost we have and go around it.

* Facebook + Google to look into this

Jorge

  • With budget, how many traffic going to deliver and what channels we are going to do
  • Budget allocation , 5%, 10%
  • We can’t have only one channel
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