What is TikTok?

TikTok is a popular social media app that allows users to create, watch, and share 15-second to 3-minute videos, providing exciting, spontaneous, and genuine content.

As one of the most popular apps globally, launched in 2018, TikTok joined the ranks of social media giants in record time.

According to Wallaroo Media, TikTok had about one billion active monthly users worldwide by the start of 2021 and had been downloaded in the U.S. at least 200 million times.

TikTok provides companies with an opportunity to reach a large community of users who prioritize entertainment and authenticity.

Amateur and professional creators can add effects like filters, background music, and stickers to their videos and can collaborate on content and create split-screen duet videos even if they’re in different locations.

Why is TikTok important as a platform?

Marketing on TikTok is still in its early stages, but many agencies are eager to help brands create content that gets clicks on TikTok.

Conventional advertising that stresses a product’s superior qualities doesn’t work. Light and fun campaigns set to music hit the spot. The ultimate goal is to go viral on the site and boost interactions and actions by TikTok users.

Some of the successful marketing campaigns on TikTok:

  • The Chipotle restaurant chain ran a Halloween "Boorito" coupon giveaway campaign encouraging TikTok users to dress up for a holiday and post their images. The campaign scored four billion views.
  • e.l.f. Cosmetics teamed up with a few social media influencers to create an online reality show and contest called #eyeslipsface. The ad campaign got more than 3.8 billion clicks.
  • The NBA signed up for an account and scored more than 12 million followers. It aims to enhance global awareness of the NBA, particularly among young people.

Our Services

Content Creation

Content Creation is one of the most effective Digital Marketing Tools to increase presence, engagement and familiarity with target audiences.

TikTok’s content is characteristic of being entertaining and dynamic, with straightforward and concise messages. This facilitates achieving connection and familiarity with the audience.

We offer our services in creating content optimized for the platform to help you reach your audiences through this platform.


The creation and flow of content in TikTok makes it the ideal site for quick and organically targeted Ads. While content creates a connection with the audience, the Ad can highlight your products and services.

We offer services to create Ads and Ad experiences designed and optimized for the particular functions of the app, from targeting, ad creation, insight reports, and ad management tools that will help you reach audiences that love your products or services.

Management and Strategy

Running a TikTok Channel is more than just making and uploading a video ever so often. It’s about the strategic design of content and scheduling uploads to optimize for views depending on several metrics.

Mrkt360 combines our knowledge of digital marketing and social media management to provide services from account managing to content strategies. You can be as involved in running your TikTok channel as you want.

With TikTok growing both as an entertainment and marketing platform, there’s a chance to be a pioneer in this new world of marketing opportunities. And every great explorer needs a trusted navigator.

Reach out and book a meeting with us to see how we can help you take your first steps.