So, you’ve got amazing skills that can help many companies and businesses improve their bottom line by 100% or more.
The question is, how can you reach the CEOs and leaders of these companies?
If you could reach them, the next question beckons: They’re busy people. Why should they read what you typed to them?
Why in the world must they listen to you?
Unless you’re a powerhouse in the marketing and sales world, the chances of them listening to what you have to offer is close to nil.
As mentioned above, copywriting is part sales, part persuasion, and a dash of personality and skill with words that sits on top of the cake. To be proficient, you need to be able to have all these elements in equal measure, which is no mean feat.
Sure, you have the content that you want to push to consumers to purchase. How will you be able to word it in such a way that will garner the attention of readers or CEOs?
People can (and will) see right through a sales pitch. Nobody ever likes being ‘sold’ something. It makes people defensive.
This is where copywriting has become less of a technique-based science, and more of an abstract art of communicating with people, and building rapport.
Having a personality is also important! Your character and confidence has to shine through the copywriting to portray that you’re indeed the person you say you are, and that you have the expertise that you claim to have.
The ultimate goal of any copy that is sent out to end customers (such as direct mail copy), or to multinational conglomerates is to impress potential clients that you’re such a good copywriter that they will purchase your products or services, as well as any miscellaneous services that you care to offer. This is the business end goal.
Basically, the core function of copywriting is in convincing people to do what you want them to do (i.e. a call to action). It could be to motivate people to enroll in a gym, or to buy your products (which is as above)
So if anyone has ever told you that copywriting isn’t important for a business, that person is probably not in business.
If anyone has ever told you that copywriting isn’t a useful skill at all, this person has probably never worked as a consultant or a freelance a day in his or her life.
Without copywriting, your company would be bankrupt and closed down.
Without copywriting, you would not be able to secure a job with your dream company (a CV is basically copywriting on a personal level)
“Copy is a direct conversation with the consumer.” – Shirley Polykoff
Copywriting is merely the written version of the art of selling yourself.
Our copywriting team will create real, customized copy for your website that will help your SEO efforts, and will help your conversions.
Please, don’t be shy. Ask us how we can achieve that for you!