CM360
USING CAMPAIGN MANAGER 360 FOR CROSS-CHANNEL AD MANAGEMENT
Agencies and advertisers rely on MRKT360 as we are one of the few
globally certified and licensed Google Marketing Platform providers.
Get to Know Google Marketing Platform
To understand Campaign Manager 360 (CM360), it's essential to first get acquainted with the Google Marketing Platform. This integrated marketing technology stack combines advertising and analytics data, allowing marketers to plan, buy, measure, and optimize digital media and consumer experiences all in one place. It's ideal in helping advertisers customize AI using first-party data consolidated into a rich dataset – leading to campaigns tailored to specific goals, and ultimately, better ROI. By design, Google Marketing Platform offers flexibility in the type of media you buy, how you buy it, and how you measure it.
What is CM360?
CM360 is a reliable ad server and measurement system offering centralized management of cross-channel media and creative assets across display and video. It includes built-in attribution, reporting, and verification tools for actionable insights, and seamlessly integrates with other Google products and third-party partners to deliver customer-centric, privacy-safe experiences.
What are the Key Differences?
Display & Video 360
(DV360)- For building and managing programmatic campaigns across all major exchanges & YouTube inventory.
- Equipped with advanced audience and planning tools alongside Google's proprietary bidding algorithms powered by machine learning.
Campaign Manager 360
(CM360)- Proprietary ad server that centralizes paid media in a single place, supporting all creative formats for hosting and serving.
- Equipped with Google’s proprietary measurement solutions to drive better media buying decisions; insights like attribution, viewability, and reach insight available.
Search Ads 360
(SA360)- Powers search campaigns with up-to-the-minute data and equipped with Smart Bidding option.
- Offers streamlined workflows, powerful reporting, and automated bidding for enterprises needing more marketing muscle.
What are the features of CM360?
Trusted Management
Gain a comprehensive, unbiased view of all your digital media campaigns in one centralized location. Utilize an advanced ad management system equipped with robust reporting and optimization capabilities to monitor performance across all channels and placements.
Comprehensive Measurement
Access comprehensive ad measurement and a holistic view of paid digital media and creative performance in one place. Leverage campaign insights with built-in attribution, reporting, and verification tools.
Streamlined and Efficient Workflows
Streamline day-to-day ad-serving processes, allowing your media and creative teams to focus more on high-value tasks. Optimize performance using real-time, actionable insights.
Enhanced Video Solutions
Manage and measure video creatives and campaigns across DV360, YouTube, third-party platforms, and emerging environments such as connected TV.
Let Mrkt360 Manage Your CM360 Campaigns
Overall, CM360 brings online ad campaigns to life with advanced management and serving capabilities. It offers robust features for ad serving, verification, and reporting, enabling you to measure performance across campaigns effectively. With seamless integration into the services your business already uses, CM360 and Mrkt360 can help you work smarter, act faster, and achieve better results.
Here at Mrkt360, our marketing experts and analysts are ready to assist you in your cross-channel ad management. Contact us to enjoy all the benefits of CM360 plus the added value of Mrkt360's marketing industry experience. Go full 360 for your data-driven marketing!
