Doing PPC Yourself vs. Hiring an Agency: What Will Grow Your Business Faster?

Let’s face it, phones start acting up way too soon, sometimes just months after you buy them. And suddenly, you’re thinking, maybe it’s time for a new one.

But buying a phone isn’t like grabbing a 3-cent shirt from TEMU. It’s a bigger decision, and with prices climbing, you want to make sure it’s worth it.

So, you do what anyone would: you Google it. You type “best phones in 2025” and the first result is an ad for the new iPhone 16e. But you scroll past it, thinking, “It’s just an ad, I’d rather hear from a real reviewer.” So you click on a well-known tech blog instead.

As you’re reading, you spot another ad, this time for Best Buy’s latest phone deals. It blends right in with the article, feels natural, like it was made just for you. You click, and just like that, you’re browsing their offers.

Here’s the thing: both of those were PPC or Pay-Per-Click ads, one of the most effective and common types of ads in Digital Marketing. 

5 Ingredients for a High-Converting PPC Campaign

Pay-Per-Click (PPC) means you only pay when someone clicks on your ad. Simple, right? It’s a results-first model: no clicks, no charge. 

PPC ads have become an industry standard. Everyone from corporations to fresh startups is using them to get noticed. 

Let’s say you’ve just launched your dropshipping business and want to drive traffic to your site. PPC management can help you do exactly that. But not just any ad will cut it. You need a campaign that’s strategic, targeted, and well-executed.

Here’s what a successful PPC campaign needs to include:

• Establish Clear, Specific Goals

• Are you aiming for more website traffic, product sales, or qualified leads?
• Your goal will determine how you structure your campaigns, what platforms you use, and how you measure success.
• Without a clear objective, it’s nearly impossible to track ROI or optimize effectively.

• Use Smart Keywords

Keywords are the foundation of your PPC campaign. They connect your ads to people searching for what you offer.

• Use keyword research tools like Google Keyword Planner to discover the search terms your potential customers are already using.
• Focus on high-intent keywords that show a user is ready to take action. For example: “Buy noise-canceling headphones” is better than just “headphones.”
• Include negative keywords to filter out irrelevant searches and avoid wasting ad spend.

• Attention-Grabbing Visuals are KEY

For display ads like the Best Buy example and social media ads, visuals are what stop the scroll.

• Use high-quality images or videos that resonate with your audience and fit seamlessly into the content they’re already engaging with.
• Your visuals should support your message, highlight your product or offer, and make your ad stand out without feeling intrusive.
• Consistency in branding (colors, fonts, style) helps build recognition and trust.

• Copy that tells a story

Your words matter. A LOT. Your copy needs to communicate value quickly and clearly:

• Speak directly to your target audience. Address their pain points and show them how your product or service solves a problem.
• Focus on benefits, not just features. What’s in it for them?
• Include a strong, clear call-to-action (CTA). Tell them exactly what to do next, whether it’s “Shop Now,” “Get a Free Quote,” or “Book Today.”
• Keep it concise. You have a second or two to capture attention, every word matters

• Give Them a Relevant Landing Page

Don’t lose them after the click. The ad might get the click, but the landing page makes the sale: 

• Make sure the landing page delivers EXACTLY what the ad offers. If your ad promotes a free consultation, don’t send visitors to a generic home page or product page.
• Keep the landing page focused on one objective. Limit distractions and guide users toward completing your CTA.

• Ensure your page loads quickly and is mobile-friendly. A slow, clunky landing page will kill conversions, no matter how good the ad is.

If your audience spends time on social media, why limit yourself to search engines?

So far, we’ve talked about PPC ads in the context of Search and Display ads in which  Google is the industry leader. Between Google Ads and the Google Display Network (GDN), they reach over 90% of internet users worldwide. 

Depending on your goals, Google Ads doesn’t have to be your only platform to run PPC campaigns. Here are two powerful alternatives worth considering:

Social Media Ads

Meta Business Suite lets you advertise across both Facebook and Instagram. The biggest advantage here? Hypertargeting. These platforms let you reach people not just based on what they search, but on what they like, follow, and engage with. 

Social media ads can feel more personal and tend to perform even better when paired with solid organic content.

Email Inbox Ads

You’ve probably seen these: ads that look like regular emails in your inbox. And no, we’re not talking about that 10% off welcome email from three years ago. These are paid placements that show up at the top of a user’s inbox, often under the “Promotions” tab. 

They’re a great way to reach potential customers who haven’t discovered you yet, especially when combined with other email marketing strategies.

DIY vs Hiring a PPC Management Agency: What’s Best for Your Business?

Now that you’ve got the basics of PPC down, there’s one big question left: Should you run your own campaigns or hand the reins to an Adwords management agency?

It’s a tough call, especially if you’re still growing your business or running a lean team. Both paths have their perks (and their headaches), but the right choice comes down to what your business actually needs right now.

Let’s break it down together:

Going DIY

Running your own PPC campaigns means full control. You decide the targeting, tweak the copy, adjust the budget, and test what works. For many small businesses or startups, that level of control is appealing. 

Imagine spending hours tweaking settings in Google Ads, only to realize your keywords are too broad, and you’ve blown through your budget with nothing to show for it.

But here’s the catch: Unless you’ve got time to learn the ropes, mistakes are expensive. Google Ads and social media platforms aren’t always intuitive, and trial-and-error can get expensive fast. Unless someone on your team already knows the ropes, expect a learning curve, and potentially some wasted ad spend along the way.

Hiring a PPC Management Agency

With an agency, you get a full team dedicated to fine-tuning your strategy, while you focus on growing your business.

Agencies stay ahead of trends and platform updates, so you don’t have to.

You’ll have to give up a bit of control and invest in their services, but what you get in return is faster results, better use of your ad budget, and peace of mind knowing someone has your back.

Make the Right Choice for Your PPC Success

PPC ads are incredibly versatile and can help you achieve a variety of business goals: whether it’s driving more sales, increasing brand awareness, or capturing new leads. There’s no right or wrong answer when it comes to deciding whether to manage your PPC ads in-house or outsource to a professional agency.

A well-executed PPC campaign is like a chain: if one link is weak, the whole thing can break. When every part of the campaign works in harmony, it can produce real, measurable results.

Ultimately, it’s about what you value most and what your business needs right now. If you decide to take the agency route, don’t waste another dollar on ads that don’t work. Let MRKT360 run your PPC campaigns while you can focus on growing your business. Our PPC experts will help you launch a campaign that converts.

Book your consultation now!