Facebook Advertisement Strategies

Over the past decade, Facebook has created many different types of Facebook ads that serve different purposes. 

One of the most outstanding innovation is allowing people to target audiences to advertise on Facebook. With Facebook ads, businesses can create campaigns to target a specific group of people with a particular goal. For example, one might want to target moms with teenage children in Toronto with the goal of them coming to their website.

Facebook has created different kinds of ads to serve different purposes.

Today I will be talking about two types of Facebook ads, Facebook lead generation ads, and Facebook messenger ads.

Facebook Messenger Ad:

Facebook is encouraging businesses to use more of the Facebook messenger ads. The reason behind this is that people nowadays are getting more comfortable with messages rather than talking or emailing. Have you ever counted the number of messages you have sent to your friends, family or co-workers in a day?! This would definitely be more than the calls you have made!

In recent days, people are more comfortable texting or messaging to give or receive information.  This is why the messenger ads is recommended!  Messenger ads will allow more connection with people who are interested in your product or service, making campaigns as effective as possible.

Three things that messenger can do with this creation are; 1. Opening a new conversation or allowing people initial communication with your business, 2. Manage existing conversations and 3. Restart previous conversations.

Lead Generation Ads: 

Lead generation ads allow people to fill out a form on an ad if they are interested in that product or service. This way businesses will gain access to their potential customers’ name,  email, or phone number. Some new techniques that businesses can use are offering promotional codes in their ads. You can create an offer ad that allows you to target people who have visited your website before, and provide them with a discount code with an expiration date or a bar-code that they could use in the store. As mentioned by Facebook, “The sense of urgency combined with the discount is the reason why “offer” ads are so unique for flash or short-term sales.”

Multi-Product Ads: 

Moreover, Facebook multi-product ads are used for businesses that want to advertise lots of products. This technique will allow businesses to show more relevant products to target audiences. This way products in the ads can be shown in single- or multi-product ad units. In general multi-product ads will allow you to see the most interesting products that your prospective customer is interested in.

Now which ads suit your business the most?