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Microsoft Ads Account Creation Best Practices

Creating a Microsoft Ads account can be a straightforward process if you follow the necessary steps carefully.

At Mrkt360, we recommend adhering to Microsoft's guidelines to ensure a smooth setup and avoid potential setbacks such as verification delays or account suspensions. By maintaining consistency in your business details and preparing the required documentation, you can streamline the process and ensure your account is ready for advertising success.

Below, we outline the key guidelines to help you navigate this process efficiently.

  1. Ensure Consistency in Information: Information entered throughout the account creation process must remain consistent. This includes, but is not limited to:
    1. The Business Name must align with Billing Information and Website Domain Info.
    2. Business and website registration addresses should match.
    3. Use a consistent contact email address that is accessible for verification purposes.
  2. Prepare Ownership Documentation: Be ready to provide documents proving your ownership of the business and web domains you are registering, should Microsoft request them.
    1. These documents would include:
      1. Business license
      2. Certificate of incorporation or registration
      3. Data Universal Numbering System (DUNS) certificate
      4. Extract from commercial register
      5. Tax certificate
      6. Receipt of domain purchase
      7. Domain renewal
    2. If you wish to advertise in the EU, you will need to complete an additional check under Microsoft’s Advertiser Identity Verification (AIV) Program.
    3. If you provided an email address outside of your business domain, additional documentation to verify your personal identity will be required.
  3. Avoid Suspended Information: Do not use any information associated with a Microsoft Ads account currently under suspension, particularly a suspension under the Egregious Policy.
  4. Handling Account Suspension: If your account is suspended, check your registered email for a message from Microsoft outlining the reason for suspension and steps for restoring access.