Mobile Advertising
Mobile Advertising Services
Today, over 40% of the searches that are being conducted online are done via mobile device or a tablet.
Google encourages websites to have mobile extensions or to convert their site to be mobile friendly.
Google is providing a tool where customers can check if their site is mobile friendly, and Google is aiming to start showing warnings not to go to sites which are not mobile.
If you wish to test your site, you can check it on https://www.google.com/webmasters/tools/mobile-friendly/
On the following video you can find 5 ways to use mobile marketing to your advantage:
1) Build a mobile site that is relevant and easy to use.
2) Make it easy for people to take action, such as making a click to dial button, or click to GPS button.
3) Create an experience that is useful and unique to mobile.
4) Learn how your customers interact with your site and adapt it for mobile experience accordingly.
5) Make mobile marketing/interactivity part of your marketing plan.
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Mobile is increasingly integral to our everyday lives!
-50% of Americans now own a smartphone
-Globally, mobile devices will outnumber PCs this year
-60% of mobile users feel compelled to use their devices at least once an hour.
-70% of mobile users have their phones next to their bed.
-60% of primetime TV viewers also consume content on phones and tablets while watching TV.
-Smartphone owners spend as much time online daily as they do watching TV.
Mobile Works for Branding.
Mobile video was 270% higher than online; 160% higher than TV.
General Ad Recall.
Brand Recall.
Mobile video was 560% more effective than online and 7.5x more effective than TV.
Message Recall.
Mobile video was 340% higher than both online and TV.
Brand Favorability.
Mobile video was 250% more effective than online and 380% more effective than TV!
Purchase Intent
Mobile works for branding.
It is recommended to add to your mobile campaign location extension ion and call extension in order to help your conversions.
When advertisers create separate mobile campaigns, performance improves.
On average, we see an increase of 11.5% in ctr from mobile specific campaigns
Using one campaign for mobile and a separate campaign for desktop, helps to optimize the conversions, and lower cost per click.
Mobile specific campaigns gives you more control. If you don’t create a separate campaign, Google will simply send less converting ads to your mobile site.
Want to make it easier to your customers to contact you?
Add a phone number to your Google mobile ads, and get better conversions from smart phone users!
The click-to-call feature will help generate more business. Advertisers experienced about 8% increase on ctr by simply adding phone number, and the calls are more qualified leads. A click-to-call costs the same as a click to your website, but customer who calls you is more ready to buy and take action.
When advertisers create separate mobile campaigns, performance improves.
On average, we see an increase of 11.5% in ctr from mobile specific campaigns
Using one campaign for mobile and a separate campaign for desktop, helps to optimize the conversions, and lower cost per click.
Mobile specific campaigns gives you more control. If you don’t create a separate campaign, Google will simply send less converting ads to your mobile site.
