Why Having a Bad Website Is Killing Your Business (& How To Stop It)

Hey Marketer! Did you know that 53% of visitors abandon a web page if it takes more than three seconds to load?

Your website is supposed to be your best sales tool. But if it’s slow, confusing, or hard to navigate, it pushes people away before they even get to see what you offer.

The worst part? Google notices. A poor user experience (UX) doesn’t just annoy visitors but also buries your site in the darkest pits of search rankings.

But don’t worry, we’ve got you. Let’s fix this mess right now and turn your website into a high-performing client magnet. 

This is the second lesson of our Marketing Bootcamp series, where we give you the secret tips to create the digital presence of your business.  Oh, and if you want more marketing gold like this, join our Bootcamp mailing list here for exclusive tips.

Your Website Should Work For You, Not Against You 

Your website should be your hardest-working salesperson. It’s available 24/7, no breaks. Optimize it and watch organic traffic rise, bounce rates fall (visitors actually stay), and sales increase.

Why A Slow Website = Lost Sales & Online Ranking

Imagine walking into a store where the lights flicker, the aisles are cluttered, and you can’t find what you’re looking for. 

Would you stick around? Probably not. That’s exactly what happens when your website is slow, outdated, or hard to navigate. Visitors bounce before they even see your product or service.

Luckily, there are simple fixes that will transform your website from a digital disaster to a conversion powerhouse. 

Let’s get into them: 

5 Steps to Optimize Your Website & Boost Sales

Speed Up or Lose Sales: Fast Sites Make A Good First Impression

People don’t wait, and speed equals money in the online world.

As mentioned before, if your website takes longer than three seconds to load, more than half your visitors will leave.

That’s potential sales walking out the door before they even see your offer.

How to fix it:

• Compress images with TinyPNG or WebP to reduce load time.
• Enable browser caching so repeat visitors don’t reload everything from scratch.
• Minimize unnecessary code and plugins that slow down performance.

Pro Tip: Test your site speed with Google PageSpeed Insights and follow their recommendations. Fixes now will translate to sales later.

Make Navigation Stupid-Simple To Make Buying Easy

If people can’t find what they need in three clicks or less, they’re gone. Your navigation should be stupid-simple.

How to fix it:

• Keep your menu clean and simple, because less is more.
• Use sticky navigation so key links stay visible while scrolling.
• Double-check all links and buttons. We already learned that broken links = lost sales.
• Add a search bar for quick access to all products and content. 

Pro Tip: Whether on desktop or mobile, if you don’t find your best-sellers in a few clicks, it’s time to fix it.

Mobile-First or Bust: Mobile Visitors Are Your Biggest Buyers

Over 60% of web traffic comes from mobile devices. If your website isn’t mobile-friendly, you’re not only losing business. Google penalizes sites that don’t deliver a smooth mobile experience.

How to fix it:

• Run Google’s Mobile-Friendly Test to check compatibility.
• Use responsive design so your site adjusts to different screen sizes.
• Make buttons big enough for thumbs. Simple but no one should struggle to click.
• Lazy-load images and videos so they only load when needed.

Pro Tip: If people have to zoom in to read text or wear granny glasses, your site is failing mobile users. Make sure everything scales correctly!

SEO: A Great Site Means Nothing If Customers (and Google) Can’t Find It

No matter how beautiful your site is, if it’s not optimized for search, no one will find it. 

After all, you can’t sell to people who don’t know you exist. SEO (Search Engine Optimization) helps your site rank higher on Google, bringing in organic traffic.

How to apply it:

• Use relevant keywords in your content (Google Keyword Planner helps!).
• Optimize headings (H1, H2, H3) so search engines understand your structure.
• Add alt text to images so search engines know what they contain.

Pro Tip: Link to your own pages. Google loves internal links, and it keeps people browsing longer.

Ugly Websites Don’t Sell! Upgrade Your Website’s Design for More Conversions

Despite people telling themselves otherwise, looks matter. People will judge your business in seconds after arriving at your site.

A messy, outdated website screams “untrustworthy,” while a sleek, professional design builds credibility and drives sales.

How to fix it:

• Keep your design clean and modern. Please no clutter, no outdated elements.
• Use consistent fonts, colors, and branding for a well polished look.
• Make calls to action (CTAs) pop with bold colors and action-driven wording.
• Test different layouts to see what keeps visitors engaged.

Pro Tip: Use heatmaps (Hotjar, Crazy Egg) to spy on visitors (this is legal!). See where they click, what they don’t see or ignore, and pivot your design accordingly.

Ready to Fix Your Website and Boost Sales?

Need expert help? Let MRKT360 handle it for you! Our team specializes in website optimization, SEO, and marketing strategies designed to get your brand noticed (and make you money).

Your website should be your biggest asset, not your biggest problem. Time to make it work for you, not against you. Let’s make it happen. Contact us today!

Until next time!