Search engine optimization has assumed paramount importance in the world of Internet today. With start-ups receiving a good boost, businesses have started to shift online. This presence online has generated a competition among websites, a competition of getting discovered in search results. It is because of this reason that websites use certain techniques to help their discovery. Google keeps checks on all websites doing this by using algorithms. A higher ranking on Google is important for any organization’s website. Though all companies want to be higher up on Google’s search list, it is important to know that optimization should be done within the framework of rules and regulations. Google issues penalty if its algorithm finds any actions of hogging the search engine. Google penalty may be issued in many cases. Firstly, if there are a lot of keywords in a particular site, your website may get flagged. Secondly, if a company shares its link at different site, it is considered worth penalizing. Also, if the number of visitors is not enough, a website might lose its ranking. It is also necessary to avoid copied content on your website. However, if a company has already been penalized, they can go to a Google penalty removal service. These companies analyze your company’s website and search for any factors that may be responsible for the penalty. Many SEO companies provide Google penalty removal as part of their standard services. Google Penalty Removal can easily help get your company a better ranking on the world’s best search engine.