What is the Google Display Network?
It is a network which allows you to connect with customers with a variety of ad formats across the digital universe. The Google Display Network has a collection of over two million websites that reach over 90% of people on the internet.
Google acts as the middle man between the advertiser and the website owner.
Advertisers can target the audience using:
- Keywords searched
- Websites visited
- Gender
- Income
- Interest groups
- Language
- Location
The display inventory includes:
- Websites
- Smart phone apps
- Videos
- Blogs
- Other AdWords destinations that show AdWords ads.
You can show on the display networks texts ads, banners, mobile ads and videos.
For more info, watch the video below!
