What is the Google Display Network?

It is a network which allows you to connect with customers with a variety of ad formats across the digital universe. The Google Display Network has a collection of over two million websites that reach over 90% of people on the internet.

Google acts as the middle man between the advertiser and the website owner.

Advertisers can target the audience using:

  • Keywords searched
  • Websites visited
  • Gender
  • Income
  • Interest groups
  • Language
  • Location

The display inventory includes:

  • Websites
  • Smart phone apps
  • Videos
  • Blogs
  • Other AdWords destinations that show AdWords ads.

You can show on the display networks texts ads, banners, mobile ads and videos.

For more info, watch the video below!

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