Don’t Shoot in the Dark When Designing Your Website
A website has become a basic necessity in today’s market, it’s a way to attract and build trust with customers, but web design and development is not as easy as just clicking and dragging your favourite elements into a digital collage. Here are some essentials to keep in mind when designing a website:
A Clear Target
Just throwing stuff at the wall and seeing what sticks will only make a mess. Even Disney’s broad appeal comes from a well-defined purpose and audience. If your website has neither, users will probably not find it useful or relevant. This can lead to low traffic and engagement and poor conversion rates.
The last thing you want to do is frustrate and confuse users, leading them to leave the site without taking any desired action. A fast, well-designed, mobile-friendly interface will help guide users through your site, build trust and encourage them to take the desired action.
Keep Content Coming
Without content, users will not find your website valuable and may not return. A good stream of quality content helps build a relationship with your audience and encourages them to trust you.
Keep Content Relevant
Unless you’re running a travel blog, maybe skip your ten-paragraph story about your trip to Dubai. It may be engaging, but if you’re using it as an introduction to a recipe, you might want to get to what your audience is looking for. Otherwise, they might not stick around.
Call to Action
This is a simple but infallible law of content and web design. Your call to action is the “X” in the treasure map. If you do not have a clear and concise call to action, users may not know what you want them to do on your site. This can lead to low conversion rates and poor results.
Keep it Mobile-friendly
Let’s be real here: most people are more likely to access your site from a mobile device than from a computer. It’s important that your site can be easily viewed on these devices. Otherwise, you are likely to lose traffic and engagement.
Keep Track of Everything
Your analytics are your blueprint for greater engagement and a better conversion rate. If you’re not tracking website analytics, you won’t be able to see how users are interacting with your site. This information is essential to improve your website and make it more effective.
Don’t Hesitate to Ask for Help
While web development has become more accessible through the years, custom web design is still an arduous process that requires skill, knowledge, and attention to detail, not to mention time and dedication.
Web design companies like Mrkt360 have teams of specialists with years of experience designing, developing, and keeping track of your website while using our digital marketing skills to create strategies and quality copy that can boost your conversion rate.
Book a meeting with one of our specialists and let the weight of the world wide web fall off your shoulders.