Eye Care Professionals: How to Grow Your Business during this Pandemic?

Coronavirus pandemic has caused unprecedented havoc in economies around the world. Covid-19 has changed the way businesses operate and the way people interact with each other. This pandemic has taught us that the only way traditional ‘brick & mortar’ businesses can survive is if they ‘go online’ and adapt new ways of conducting business. Today, it is imperative to reach customers in their own homes and provide them solutions tailored to their needs. 

At Mrkt360, we specialize in creating strategies that can help our clients get online and achieve success. Over the years, we have helped numerous businesses transition from traditional brick and mortar model to an online business model. These businesses are much better equipped today to face the current challenge than they would have been without adapting our strategies. 

How can Eye Care Professionals grow their business during the current pandemic? Eye Care Professionals are restricting clinic visits to urgent or emergent problems during the coronavirus pandemic. Ophthalmologists, optometrists, and other doctors are being urged to see only patients for urgent or emergent problems during the coronavirus pandemic.

Even though there are increased restrictions on the operations of eye care professionals, the number of people needing eye care has increased tremendously. As people are self isolating and working from home, many of them are experiencing uncomfortable eye symptoms and headaches. Whether they are working from the couch and hunched over their laptops or just spending more time than usual scrolling on their phones and connecting with friends on FaceTime, the number of people experiencing dizziness, eye dryness, strain, even headaches has increased. 

What do people do at this time, when their trusted eye doctor is either unavailable or not answering their calls? They look online. The number of searches for ‘eye doctor near me’ and ‘eye doctor virtual appointments’ has seen an increase of over 110% over the last month. 

As an eye doctor, it is important for you to connect with the people who are actively searching for you online. Imagine the number of patients who need your service at this time. Online appointments and online consultation is the best way to connect and serve the patients who need your help while being physically distant from them. Can patients search for you online? Do they know that you offer virtual visits? 

Our team at Mrkt360 has created an easy to implement digital marketing plan for eye care professionals looking to increase their business during these challenging times. So let us help you reach your clients while you focus on what you do the best – serving your patients. Call or Contact Us Now! It is a completely free, no-obligation call.

Esha Joshi

Esha is a Digital Marketing Manager at Mrkt360, an acclaimed SEO company based in Toronto. Esha specializes in content creation and online marketing management. When she is not busy optimizing client campaigns, she likes to share her views on current marketing topics on the Mrkt360 blog. At home, she can often be found running after her ridiculously amazing kid.