Facebook Ads vs Google Ads: Which One Should You Choose In 2025?

Posted at 20 Feb, 11:00h in Marketing by Rebecca Onofre

The fight of the century begins! On one side of the ring we have the undefeated king of social media with 3 billion active users worldwide. On the other side we have the king of search engines processing over 8.5 billion searches per day and accounting for over 92% of global search engine market share.

Two titans fighting to grow your business. But which one should you choose for your advertising?

You are about to discover the true winner in this colossal battle, and it may not be the one you have in mind. Are you ready?

Follow me here…

Google Ads, The Search Titan

In the red corner, we have Google’s advertising platform. Previously known as Google Adwords, you can think of Google Ads as your professional 24/7 sales person that never sleeps.

Google ads accounts for over 28% of global digital ad revenue, making it the most dominant paid search advertising platform.

Here is how it works:

1.- A Potential Customer Has a Need

Picture this. A hungry local in Toronto is hungry for some sushi. They search for “best sushi restaurant near me” on Google.

2.- The Battle Of Attention Begins

When the user makes a search, Google Ads runs an auction. You compete against other restaurants who have put bids to show in the same phrase as you. The winner of the bid is not only the business that can spend the most, but Google also looks for relevance, ad quality, and user experience.

Pro Tip: Ever heard of Single Keyword Ad Groups (SKAGs)? Instead of grouping multiple keywords into one ad set, top marketers focus on one keyword per ad group. This approach allows for more precise targeting, better Quality Scores (Google’s rating of ad relevance), and lower cost per click (CPC), meaning you pay less for better results.

3.- Your Ad Appears at the Top of Google

If your bid and ad rank are strong enough, your sushi restaurant ad will appear at the top of search results, outranking competitors and putting your business in front of the right people at the right time.

4.- You Only Pay If They Click

PPC (pay per click) is Google Ads’ strongest benefit. Unlike traditional ads where you pay even if nobody interacts with your ad, you only spend money when someone actually clicks yours. In other words, with PPC management you earn money and spend it wisely only on the right customers.

5.- You Have a New Costumer For Few Ad Spend

As simple as that, you turned a search into a new customer and hopefully a repeated customer.

So… What Are the Benefits This Gives Your Business?

Immediate visibility: Your business will be in front of your ideal customer every time they search for a product-service similar to yours.
Only pay for results: Stop wasting budget and just spend when it is necessary.
Outrank competitors: Even if your competition has strong SEO and are ranked on top of Google, with a simple ad you will overcome all of their hard work and steal their customers.
Targeted audiences: Reach your ideal customer base on device, location, behaviors and more.
Budget Adaptability: It does not matter if you have $10 or $1000 in your pocket, you can spend as much or little as you want.

Want Lifelong Free Traffic?

Combine Google Ads with SEO (Search Engine Optimization) to become king of search results with both paid and organic ranking. Luckily we are the number one SEO Agency in Toronto. Contact us if you want to take your business to the next level.

Love It or Hate It, the King of Social Media Is a Money Making Machine

In the blue corner, revered as the king of social media, and with an average conversion rate of 9.21%, making them one of the highest-performing ad platforms in digital marketing. We have Facebook Ads. The undisputed champion of audience targeting and impulse-driven sales.

How Will Facebook Ads Make You Money?

Let’s go back to our sushi example.

1.- A Customer Isn’t Even Thinking About Your Product… Yet.

He is scrolling through Facebook looking at his friends’ posts and his favorite meme pages. He is hungry but he does not even know what to eat yet.

2.- Your Ad Competes in a Live Auction

Unlike Google Ads, where users are actively searching for a product or service and advertisers bid on keywords, Facebook Ads operates on a discovery-based model. Instead of bidding on search terms, advertisers bid to place their ads in front of users who aren’t necessarily looking for their product but fit a specific audience profile. Facebook’s algorithm considers not just the highest bid but also factors like ad engagement history, user behavior, and likelihood of conversion to determine which ads get shown.

This means Facebook prioritizes relevance and engagement over just bid price, ensuring that even advertisers with lower budgets can win if their ad resonates more with users.

3.- Suddenly Your Ad Interrupts Their Scroll

They see your video of an expert Japanese chef cooking sushi with slow motion scenes and captivating music in the background. And the ad ends with a call to action (CTA) “Once you taste it. There is no going back.”

4.-Desire Is Created And A New Customer Is On Your Door

Now, they’re craving sushi for their weekend movie night. With one click he contacts you and orders not one but two sushi rolls and dessert. The video was that good.

How can you do this? Super simple:

Create an account in the Meta Business Manager platform.
Create a Facebook Ads campaign and choose an objective. (What do you want? More leads? More sales? More likes?) You tell the platform what you need.
Then you create your AdSet. You enter the location you want to target, age, gender, interests and where you want your ad to be posted. Your pick.
Finally you upload your ad or photo and add a brief description explaining your product.

Why Facebook Ads Drive Sales

Hyper-targeting – Show ads based on interests, behaviors, and demographics.
Lower cost per impression – Typically cheaper than Google Ads for brand awareness.
Highly engaging formats – Use videos, carousels, and interactive ads.
Retargeting power – Bring back users who visited your website but didn’t buy.
Lookalike Audiences – Use Facebook’s AI to find new customers similar to your existing ones.

Pro Tip: The best Facebook advertisers don’t just run ads. A digital marketing agency may use the Facebook Pixel (a small piece of code on their website) to track visitors and retarget them later, dramatically increasing conversions.

And The Winner Is… You!

Congratulations! Now you know the difference between each platform. Which one will you use will depend on your needs, strategy and market you want to reach. If your customers are actively looking for you or if you need to create the desire for them.

The best marketers don’t choose one platform—they master both.

If you don’t want to suffer all the hassle of running ads, wasting budget and losing leads then hire an online marketing agency like us. At MRKT360 we handle all of your social media management, SEO tactics and paid ads with years of experience under our belt, making us one of the top agencies in Canada.

Rebecca Onofre

[email protected]

Rebecca graduated from the Institute of Technology and Higher Education of Monterrey with a degree in Communications and Digital Media. Through her work experience, she specialized in executive production, social media, planning and organizing events. She is also passionate about creative writing, photography and producing valuable content through her work.