Google’s Full Search Quality Rating Guidelines Released! The Holy Grail of SEO

For internet marketers, the enigma of Google’s guidelines for quality ratings is like the holy grail of the internet – real enough to keep people believing in it, yet mysterious enough to earn it an almost mythological, legendary status.
Not anymore.
Recently, Google released a full, 160 page PDF document of its Quality Rating Guidelines. You can get it here if you have the time to read through it all!
Basically, the who idea of the guideline they released hinges on what users of the Google Search Engine want:-
- For users to be able to find what they want
- For users to be able to trust the website that appears on Google’s SERP (Search Engine Results Page)
- To ensure that the path of least resistance is met between consumer and product.