Google goes Artificial Intelligence – How does Artificial Intelligence impact Google Advertising

The World’s most popular search engine, Google, recently began to use machine-learning mechanisms, allowing to create links between search terms. Thus provide the most relevant results based on logical inferences and conduct visits, without human guidance.
Google, what is now called “Alphabet” officially approved, on the last days of October, that for the past months, they have been using an artificial intelligence system to process and sort the results of numerous searches.
The name of the system is RankBrain. RankBrain is nothing less than a revolution. If until recently, a Google algorithm, designed by parameters that have been carefully chosen by Google technicians, was made to study itself.
It is important to emphasize that RankBrain is not completely replacing the current algorithm, that ranks web pages, but is part of it; Nevertheless this is a significant development and a dramatic, one bearing the imagination of us all – Artificial Intelligence (AI).
As stated by Eran Hurvitz, the CEO of Mrkt360, “These changes will enforce many companies to invest into new web design and marketing to engage with their clients by providing them an enhanced online experience. However, this will provide a marketing advantage to the companies who do so”
Other examples of the wide variety of uses in AI are a Barbie doll that can have a conversation with humans. The doll uses a software that teaches itself to play classic video games, and reach very high levels. The software was developed by a company named Deep Mind. Deep Mind was acquired by Google, and used to identify objects in game clips. It is quite possible that in the future, this can also be used as part of the Google algorithm to rank sites (as it should appreciate relevant pictures).
In general, Google is one of the leading companies which uses AI and invest heavily into integration. Due to using AI and investing heavily into integration, Google is able to stay at the top.
What is artificial intelligence?
Since it is not easy to precisely define intelligence, it is as challenging to define “artificial intelligence” (a term coined in 1956 by John McCarthy). One of the accepted definitions of a computer is the ability to make a person think that he was a human, or behavior of a machine that was perceived as intelligent if a person was acting this way.Car without driver
Google is developing an automatic car based on artificial intelligence, Apple is also developing these vehicles, and it maintains the ideas of entrepreneur Elon Musk , creator of “Tesla”. Google’s self driving car had 12 accidents as of the time it has existed, eight of which involved being rear-ended at a stop sign. The latest prototype has not been tested in heavy rain or snow due to the fact that there are some safety concerns – Using Artificial Intelligence, an individual can see a selection of changes in the world.Answering emails
Answering Emails, uses a less exciting algorithm, but one that Google already offers us, called Smart Reply. Smart Reply tool scans our inbox and suggests up to three responses based on the emails you receive.Cyber friend who is also a personal search engine
Ray Kurzweil, one of the world’s leading futurists, is a key for Google’s artificial intelligence system. Kurzweil explained a huge amount of information that Google has given us the ability to guess what every Google user really wants to know.Barbie with personality and software that beats game company Atari
