How to Choose the Right Keywords for Google Ads That Actually Convert

Posted at 10 Jul, 14:22h in Business by Ale Correa

Whether you run a local shop or manage an e-commerce brand, chances are you’ve seen sponsored links at the top of a Google search.

When you search for the “best gyms in Toronto”, the first clickable results are pay-per-click (PPC) ads in action. And the success of those ads depends heavily on one thing: using the right keywords.

Why the Right Keywords Make or Break Your Google Ads

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In the world of PPC services, keywords are the bridge between your ads and your ideal customers.

Without the right keywords, your ad will be buried under the competition, or worse, shown to people who aren’t even interested in your product or service.

The best part about PPC marketing is that it allows you to reach potential customers who are already looking for your product or service. Choosing the most effective keywords involves understanding your target audience and knowing what they’re searching for. The goal is to be as specific as possible to match the intent behind their search.

Imagine you’re promoting your gym in Toronto. The keyword “gym” is too broad, making you compete with all types of gyms, from luxury fitness centers to local community clubs. Instead, “24-hour gym in Toronto” or “best gym for weight loss” targets people with specific needs and higher intent to convert.

What You Need to Consider When Choosing a Keyword

When choosing keywords for your PPC management services, consider the following

Relevance: Your keywords should directly relate to the products or services you offer. Focus on specific terms like “best gym for weight loss in Toronto” or “Toronto pilates classes for beginners.”
Search Volume: Consider how often people are searching for your keyword. High-volume keywords can bring in a lot of traffic but can also be more competitive and costly. On the other hand, long-tail keywords like “pilates classes for beginners in Toronto” may get fewer clicks, but they’re often more qualified.
Cost-per-Click (CPC): Know your budget. PPC marketing can be a cost-effective way to generate leads, but without careful management, costs can spiral. To keep your costs in check, a strategic PPC marketing strategy can help you maximize ROI while staying within budget.
Location-Specific Terms: Since you’re targeting Toronto, make sure to include location-based keywords, like “PPC management services in Toronto” or “best PPC agency Toronto,” to ensure you’re attracting customers in your area.

Boost ROI With Better Copy, Landing Pages, and Monitoring

While choosing the right keywords is vital, a solid PPC marketing strategy goes beyond just keyword selection.

Here are a few additional steps to take your ad strategy to the next level:

Create Click-Worthy Ad Copy: Use headlines and descriptions that grab attention fast. Focus on benefits (“Lose weight in 30 days”), instead of generic phrases (“Get fit today”).
Build High-Converting Landing Pages: Once the user clicks on your ad, they should be directed to a relevant landing page. This ensures a seamless experience and increases the likelihood of conversion. A PPC management agency can assist with making sure your landing pages are optimized for maximum conversion.
Monitor & Refine Weekly: PPC ads aren’t set-it-and-forget-it. They require constant attention and optimization. Monitor the performance of your keywords regularly and make adjustments based on the results.

Make Every Click Count With Better PPC Management

Choosing the right keywords is crucial to your success in PPC management. By selecting targeted, relevant keywords, you’ll make sure that your ads are reaching the right audience at the right time, giving your business the best chance to convert clicks into customers.

Remember, a solid PPC marketing strategy goes beyond just selecting the perfect keywords. Your ad copy, landing pages, and ongoing optimization efforts will all contribute to the success of your campaign

Ready to boost your ad performance? MRKT360 is a Toronto-based digital marketing agency with over a decade of experience in PPC management. Whether you’re new to Google Ads or ready to scale, we help you: