How To Play The Marketing Game

Let’s be honest, if word-of-mouth were enough to sell goods and services in this day and age, Coca-Cola wouldn’t spend billions on cans with names on them or Christmas parades. 

Contrary to the famous saying, products don’t just “sell themselves.”

Welcome to the digital age

Years ago, you’d have to set aside millions of dollars to get an ad on television, not to mention producing it. Today, the internet gives us the tools to reach potential customers, manage our efforts and measure results with relative ease.

How to play

Let’s say you’re a small business owner in Toronto looking to use Google Adwords to make your business grow. All you need is a Google account, your website, and some funds to set up your Google ads in Canada.

How much money do you need? That’s up to you.

Google Ads uses a pay-per-click system. This way, you’re not paying just for exposure, you’re also paying for optimized web traffic.

But that doesn’t answer the question, does it?

Choose your Character

When you can use the tools yourself, hiring a Digital Marketing Service for Google Ads may seem more like an expense than an investment. However, knowing how the pieces move is not the same as knowing how to play chess.

There is a distinct difference between playing a game and actual financial decisions. One of them you can do over and over and gain experience with nothing to lose. The other one is financial decisions, where, like in chess, every move matters.

A Digital Marketing Agency will not only know how to use the tools, but they’ll also know how to use them strategically in order to make sure that every cent you spend on advertising is money well spent.

So when you’re typing “Best Company for Google Ads Service in my area,” you can be sure you can trust the result.