Launching a Website? Here’s How to Gain an Unfair Advantage Over Other Newbie Websites
Two websites can be equally promoted on Google. However, it is usually the newer website that requires more time, effort, and money.
If you’re a newbie website owner, you might still get a chance to get ahead of the competition, even those who are already well established. That advantage you can get is honestly unfair if you do it right and they do it wrong (or don’t even start, which most don’t).
If your website isn’t on any search engine’s radar, search engine optimization (SEO) is the best thing you can do to push through the ranks and come out on top in search results.
But you have to do it right, and for that, you must understand how Google is looking at your new website. After that, you have to set up the right tools and prepare your keywords to give you that headstart you need over the rest of the baby websites out there.
So let’s help you leave them in the dust.
A newbie website in Google’s eyes
While ranking on google was more accessible when the search giant began, it started introducing many on-page, off-page, and other ranking factors as it continued to grow. Thanks to that, there is no particular reason for your website to rank low if you do things right.
It will take some time for SEO results to show progress, though. But once you set up the right tools and give them time to work their magic, you are already running down the track while the rest of the newbies are still taking their positions at the starting line.
So let’s get farther ahead, shall we?
Set up the tools you need to track your results
Diving into SEO means a constant flow of information and statistics coming in. However, you’re a newbie website, so you don’t have results. But don’t worry! You can use this opportunity to set yourself up for success.
Set up a free tool that allows you to look at your site through Google’s eyes. I’m talking about Google Search Controls and Google Analytics.
Google Search Controls allows you to visualize how Google is currently seeing your site. It also gives you suggestions on what to do when something is not optimized.
Basically, this is a tool that tells you how to impress Google. Set it up and give it some time to collect the necessary information and discover what search terms and queries lead people to your site.
Getting started is not that complicated, but it requires a little time to cover it here. But don’t worry if you’re not tech-savvy. The application takes you by hand and guides you through the process.
The other tool I want to talk about is Google Analytics. This tool allows you to track traffic for free. Track future sales, find out the most engaging pieces of content on your site, and learn where your visitors are coming from! This versatile tool has everything you need to keep track of your results.
Complement both free tools to have all the information you need to make any SEO-based decisions. This way, you are not running down the track blindfolded.
Now let’s secure the win.
Now that you have the basic applications installed, it is time to see what keywords you’re trying to rank for.
In most cases, the convenient thing is to research keywords prior to launching the website so you can structure it accordingly. But don’t worry if you skipped this step!
If you already have content on your website, review your ranking in search engines for any keywords. You will probably have to expand your list of targeted keywords anyway, so you might as well look for those you are doing good at.
As a business owner, you can understand your target audience and market perfectly. Still, without the semantic side of things, you are missing out on the quality search queries and leads (as well as the big bucks) that come with ranking higher online.
The easiest (and free) way to do this is by going to Google and start typing a search query on the search bar. Let the auto-complete feature do the work for you and provide insight into the most popular queries.
Choose keywords that match your topic and have a large search volume but lower competitiveness than other keywords. You are just starting, so the less competition you have, the better. Once you get the hang of it (I’ll give you the perfect tool to get the hang of it below), you can aim for higher levels of competition.
Create a content plan and optimize your content formats to match the keywords you need, and you are off to the finish line.
You are sprinting towards the finish, and the rest of the newbies are lagging because you’ve set up the right applications and have your keywords prepared. Now it’s time to optimize your content and keep doing it consistently so that the head start you created for yourself doesn’t go to waste.
We barely touched the surface of SEO in this article, but you already know how to gain an unfair advantage over other newbie websites: Start NOW to set yourself up for an easy win!
If you want to learn more about all the tricks you need to succeed in the SEO sphere once you get ahead, be sure to check out our beginner’s guide to SEO and our blog. We post regular content about digital marketing, web design, SEO, copywriting, and more!
Mrkt360 is a digital marketing and SEO agency located in Toronto, Canada. We specialize in SEO services, web development, and online marketing solutions. If you are looking to increase your website’s rank in search engines, be sure to schedule a free consultation with one of our Google-certified experts today!