Well, social media isn’t a new thing. It has been present in the digital sphere since a decade. But the concept of marketing via social media is definitely something revolutionary, and for the same reason many entrepreneurs consider using this platform for taking their brand forward. In spite of the fact that it has been a hot topic for years now, but many brands are still trying to exploit the power of the social media in order to discover the best ways to directly force their bottom lines. Many people subscribe themselves on social platforms daily, and with the growth of the network, the brands connected to it also reach more audience. Do you know the latest talk in the digital marketing industry today? It is about how search engines have become more consumers centric. Nobody wants to lose its customers, neither does search engines! Therefore, they are continually working to update their algorithms to provide better and the most relevant search results possible. What most people and companies don’t realize is that in reality, search engines are now kind of insecure of social media. And why not? They have a valid reason to justify it. Social media sites these days like Twitter, Facebook, Google+, Pinterest, and LinkedIn have themselves graduated to become akin to search engines. Consumers these days choose to go directly to a social channel to search and learn more about products or services. They tend to bypass traditional search engines altogether. Brands can no longer ignore this opportunity as social media audiences have grown substantially over the past few years. One should definitely reach Toronto SEO companies in order to communicate brand value and build trust by engaging with masses.