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How To Optimize Your Google My Business Listing

Posted at 17 July, 2017 in Business by

As over half of mobile searches have local intent, it is pivotal for local businesses to stand out in search results. Having an optimized Google My Business listing gives businesses the opportunity to offer potential customers complete and compelling information about their business at the exact moment that customers are looking for it.

What is google my business?

Google My Business is a service that helps business owners communicate information about their products, services, and geographic locations with customers who are searching for products or businesses on multiple Google platforms including Maps, the Knowledge Graph, Google+ and organic search results. Google My Business helps to boost your local SEO, so working on it can ensure your business has the best SEO Toronto businesses can have.

Google has 3 leading parameters that help determine your local ranking:

1. Relevance: Providing complete and detailed information on your business can help Google better understand and match your business with relevant searches.

2. Distance: How far your location is according to the location the user specified.

3. Prominence: How well known your business both online and offline. This includes reviews on multiple platforms and the number of branded searches with your businesses’ name.

There are only so many spots for local businesses on the first page of Google platforms, so local businesses must do everything they can to appear in the top positions, or in other words, have the best SEO Toronto industries can have.

Helpful Tips

Although the process is completely free, many businesses still do not have their site completely optimized. Specific requirements are needed to help you perform well in all 3 leading parameters. Follow this guide to help drive organic traffic to your website and business, boost sales both in-store and online.

1. CONFIRM THAT YOUR ADDRESS IS CONSISTENT AMONGST ALL PLATFORMS

This might seem very obvious, but Google My Business is very particular about the spelling and consistency of addresses. This includes the spelling of “St.” versus “Street”.

2. ENSURE THAT YOUR BUSINESS HOURS ARE CORRECT YEAR-ROUND

Many businesses shift their hours once or twice a year, or have certain holiday/seasonal hours. Make sure to constantly update this on your account, even if its only for a few months.

3. HAVE YOUR BUSINESS LISTED UNDER THE CORRECT CATEGORIES

Categories are one of the biggest mistakes businesses make that drastically decrease their search rankings. It is important to choose categories that best describe your business, rather than just general ones. For example, rather than “book store”, you would also put “comic book store” if that is what you are selling. List as many relevant categories as possible, but choose the most relevant as your primary category.

4. USE A LOCAL PHONE NUMBER

Google will not be able to match a toll-free 800 or call tracking number to your local listing. Use a working phone number with a local area code. Also ensure that you have someone available to answer the phone during working hours.

5. HAVE ATTRACTIVE PHOTOGRAPHS

Some ideas include a photograph of your products, premises, staff, or customers being assisted. Photos are great for your ranking and helps to increase your CTR. Ensure you have a cover, profile, and logo photo.

BONUS TIP: Your customers also have the ability to post photos onto your Google My Business listing, so always make sure your premise looks great!

6. CONSIDER ADDING A VIRTUAL TOUR

A Google-approved photographer can come to your business and take photos to create a 360-degree street view of your business. This is an important consideration for businesses like restaurants and hotels where décor, themes, and ambience help attract customers.

7.HAVE AN INTERESTING INTRODUCTION

This is your chance to attract customers, so you need a compelling way to describe your business. Think of the core value propositions and what will promote click throughs, rather than just overflowing keywords. Remember to keep it relatively short so it is easier to read.

8. FILL IN EVERYTHING, NO MATTER HOW MUNDANE IT MAY SEEM

Even adding small details like methods of accepted payment can be helpful to you. Ensure that your profile is 100% complete.

9. ASK YOUR CUSTOMERS FOR REVIEWS

This will help you improve your SEO Toronto rankings and help customers feel comfortable doing business with you.

10. RESPOND TO ANY REVIEWS YOU ALREADY HAVE

Thank customers for posting great reviews, and respond to negative ones as well. Negative reviews can have a positive effect if handled correctly, and gives you the opportunity to improve your business. Click here to learn more about how to deal with negative reviews.

Overall, these tips will help you get the best SEO Toronto rankings for your local business and fully optimize your Google My Business listing.

Eran Hurvitz

Dynamic, dedicated, and determined, Eran's passion for technology and marketing led him to start his own digital marketing agency, Mrkt360. Presently he is CEO at Mrkt360 Inc. and Co-Founder at Highbreed Corp. With a passion for technology and over 20 years of experience in the field, Eran is confident in his ability to help businesses achieve their online goals to creating Successful Companies.