Google PLA is designed for E-commerce sites that sell their products online.
Everyday, millions of people use Google to shop for products. In order to help people to find the products that they want, Google created this massive shopping platform.
When someone search for products on Google, Google Shopping will show them the products which match their search.
Google will provide shoppers pictures, pricing, shipping, and product information to help them get all the information they need in order to make the purchase.
Here is video which explains how to start your Google PLA:-