Web Design Is A Matter Of Trust
While travelling, I was looking for a place to eat near a bus station. I was starving, and there weren’t many places in sight.
That is when I came upon a single black door on the side of a wall with a sign that said “SUSHI.”
No windows, no other signs, and no other people in the vicinity.
Ominous, to say the least. But behind that door could’ve been the best sushi I’ve had in my life or the last. But I’ll never know since I didn’t brave that door.
It’s the same when it comes to online businesses.
Your Digital Storefront
Growing up in Mexico, you learn not to judge a shop by its storefront.
You can usually find the most delicious tacos or the best repairers in town in the sketchiest places. However, most people that aren’t in the know wouldn’t trust them outside of a recommendation.
An aesthetically pleasing, well-designed site is the first step to getting a new client’s attention. Most people will close your site in the first second if they don’t find it appealing.
It’s a simple communication issue.
A clean, functional, captivating site communicates dedication and attention to detail, and it gives your potential clients an idea of how far you’re willing to go for their satisfaction.
Content, Copy, and Style
The very foundation of web design comes from presenting information the client needs in a clear, concise, and engaging manner: well-written copy, purposeful visuals, and easy-to-see “call to action buttons.”
How you style these is crucial. Visual appearance, colours, fonts, and elements of the written style like tone, word choice, and paragraph structure need to be strategically assembled.
It also needs to be consistent.
If someone buys you a cake one day then kicks you in the shin the next, there’s no way you can fully trust them. This same principle applies to your web design.
A lack of consistency in your site breaks the trust you’ve worked so hard to build with your audience.
Looks Aren’t Everything
Your storefront may look gorgeous, but if the door is broken or too heavy, most people will likely walk away.
You’ve got to remember people will be opening your site with any device they have handy. Making sure that it works as well on the phone as on a desktop is crucial.
Speed’s of the essence, too. Most shoppers have a short attention span online, and every second of delay is a test of their patience.
Then there are bots.
Beneath everything, search engine bots are moving through your site, analyzing and indexing it. If your design, content, or code are hard to read, the bot (much like your audience) will not bother.
There goes your search engine ranking, and with it, prospective clients.
It’s all about trust
Most people tend to turn away from web design services favouring the “do it yourself” approach.
It’s tempting to favour these services that offer easy-to-use tools to build a working site, especially since custom website design costs can be daunting when self-employed or starting out.
However, when you trust a web design and development company, you’re not just getting the tools and handiwork. You’re getting a combined set of skills to build your optimal website, including design, copywriting, programming, and search engine optimization.
When you hire a web design company focusing on marketing like Mrkt360, it’s like hiring an architect, interior designer, carpenter, painter, electrician, plumber, and even one of those people who spin signs for your digital store.
It’s an investment in your image and the trust and security of your clients.
Mrkt360 is a digital marketing and web design agency located in Toronto. If you want to craft the perfect storefront for your business through a webpage, get in touch with one of our experts today!