Why Social Media Content Is Key To Growing Your Business Online

Welcome back to Marketing Bootcamp! Whether you’re a returning member or this is your first time here, we’re glad you made it. If you haven’t signed up yet, click here and join hundreds of people getting smarter about marketing. 

Today, we are focusing on something every business needs, but few have: 

Organic content. And even more importantly… the skilled social media manager who makes it all happen.

You can have the best products and services, but without someone steering your social presence with strategy and expertise, your efforts will fall flat.

Why Organic Content is Non-Negotiable in 2025

To start, if your business isn’t on social media, you are missing out. Right now, 3.6 billion people are on social media, and that number will hit 4.4 billion this year. That’s a massive audience waiting to discover you.

Are you ready to show up?

Posting random content isn’t enough. Winning online takes more than some random posts and ads. It is about having an organic strategy designed to build trust, engagement and community.

Here is where a skilled social media manager becomes invaluable.

Yes, you could spend hours figuring out what to post, when to post it, and how to keep people engaged. But is that really where your time is best spent? More often than not, you have more important things to do, like running your business.

A social media manager makes sure your voice is heard, your message is clear, and your content gets you results.

How to Create Organic Content That Grows Your Business (And Why You Need Someone To Run It)

We’re not here to tell you to post just for the sake of it. We’re here to help you post with purpose, and get results. A strong organic strategy isn’t random; it’s intentional, focused, and designed to grow your business. Here’s a five-step formula to guide you.

Step One: Know Your Audience and Speak Their Language

You can’t create great content if you don’t know who you’re speaking to. Start by identifying your ideal customers. What problems do they have? What questions are they asking?

The more you understand their needs, the easier it is to create content that resonates. A simple way to begin is by listing the top five questions your customers ask. Use those questions as inspiration for your next posts and offer helpful answers in your content.

Step Two: People Buy from People, So Tell Your Story

Stories create connections. People relate to people, not faceless brands. Share the story behind your business. 

Why did you start it? What values drive you? What wins (and even mistakes) have shaped your journey? Behind-the-scenes moments and personal stories build authenticity, and authenticity builds trust. 

You’d be surprised how many people want to know the person behind the brand.

Step Three: Don’t Just Sell. Educate, Entertain & Offer Value. 

People are tired of constant sales pitches. They want value. Teach them something they can use. Share tips, how-to guides, and quick wins that solve their problems. 

Answer common questions with helpful, informative content. For example, if you sell skincare products, post about effective skincare routines, explain the benefits of different ingredients, or debunk common skincare myths. Show up as the expert they can trust.

Step Four: Engage Like a Human to Build Relationships

Social media is about building relationships, not broadcasting messages. Talk to your audience. Reply to comments thoughtfully. Ask meaningful questions. Start conversations in direct messages. 

Spend at least ten minutes a day engaging with your followers and other brands in your space. The more you interact, the stronger your community becomes.

Step Five: One Post Won’t Build a Business, So Be Consistent

Showing up regularly is non-negotiable. Consistency builds familiarity, and familiarity builds trust. Create a simple content calendar to stay organized. Start by posting two or three times a week, and increase your frequency as you build momentum. 

Even when you don’t see immediate results, stay consistent. Organic growth takes time, but it works. If you’re worried about staying on track, consider using scheduling tools like Buffer or Later to plan ahead and avoid burnout.

Ready to Turn Organic Content Into Real Results?

Winning on social media is simple: Know your audience. Stay consistent. Engage like a human. Be real, be present, and show your personality.

Or maybe it’s not that simple when you have a whole business to run. If you are up for the challenge, have at it! If you rather do what you already do best (growing your business) but if you are serious about your time, you need expert guidance.

At Mrkt360, we know that managing your business is a full-time job, and trying to run your social media like a second business feels like a monumental task. That’s where we come in. While organic growth works best alongside paid strategies like ads and media buying (a topic for another day), the first step is getting your organic presence squared away.

Stop guessing and hoping for results. Social media isn’t just for memes and likes. Let our team take the lead to save time and the headache of running a one-person organic social media show. Schedule a free consultation today, and we’ll design a strategy to help you grow your business online.

Until the next one!!