3 Ways to increase conversions through mobile friendly design principles
Posted at 08 December, 2016 in Business, SEO, Website Design
No matter how you look at it, mobile is huge and growing everyday. With the convergence of cloud computing and affordable devices, mobile has overtaken our lives. According to Google in 2015, mobile search queries overtook desktop computers. There are more people than ever before searching on mobile. Source: Google , mobile outpace search queries Given the shift in consumer search patterns, it is no surprise that business owners are continuously trying to improve the mobile experience. More than ever, people are engaging with their phones in crucial moments and for short period of times. Their experience need to efficient and fast, as people are very impatient. Plus, a well designed mobile friendly website provides you a competitive advantage in the market. To keep pace with the evolving mobile world, business owners need to start thinking of mobile as a primary project goal, not something tacked onto a desktop centric project as a side thought. Whether your business has fully adopted a mobile first though process or you’re still figuring out the best route to take, make sure that you are keeping these Google design principles in mind!
1. Page speed is converts to $$Consumers are impatient as ever. Since, many people are accessing the web to find quick answers to specific moments, it’s important that you don’t leave them waiting! According to SOATSA mobile pages that are 1 second faster experience up to 27% increase in conversion rate. In other words, for your mobile ad’s to have a top level conversion your website should load between 2-5 seconds. If your mobile site is taking on average of 9 seconds to load your looking at a 58% bounce rate! Users will click on your website but leave immediately if it takes too long to load. Moral of the story: reduce your load time for your page. You can check your website load time through webpagetest.
2. Clear Value PropositionThe user should see a clear call to action button and value proposition on the home page as soon as they open the site. Present your value proposition as the first thing visitors see on your landing pages. Value proposition is a clear statement that:
- explains how your product solves customers’ problems or improves their situation
- delivers specific benefits
- tells the ideal customer why they should use your service and not from the competition