5 Biggest Marketing Challenges for Dentists
5 Biggest Marketing Challenges for Dentists (And what to do about them.)Let’s jump right into it! Without sugar coating it – online marketing is a MUST for any dental practice that wants to survive this year. As you know, online search has almost entirely replaced the Yellow Pages as the go-to for information on services and products – so you must be there if you want to be found. Now online marketing is difficult for dentists and small businesses in general, and we’ll be talking about the 5 greatest marketing challenges that we face but fret not, there is hope! (And plans of action) But before we do that, here’s a freebie:
Do you know your IDEAL CLIENT?Prior to creating a great marketing campaign, we must start with the simple question: Who is my ideal client? Now this is a simple question but it gets massively overlooked across the board. Seriously! There are a plenty of useful Customer Avatar templates that you can use out there but the idea remains the same; if you know your client inside and out then it’ll make your life easier when it comes to your marketing target! Here’s a template that you can download to use for your business. Tip: Look at and start by asking your preferred existing clients these questions.
- Make sure your site is optimized for mobile as more than half of Google searches come from mobile and if your site takes too long to load they will be gone.
CONVERSIONS aka Clients.
Do I really need a marketing agency? (Important)
- They never guarantee results.
- They have case studies and will be able to demonstrate what they’re capable of.
- Reach out and Talk to their clients – they’ll tell you what type of service you can expect.
CONTENT (for Dentists)
SOCIAL MEDIA. And what to do with it.