5 Outdated SEO Strategies That Could Be Killing Your Rankings
To help you in this regard, this post will discuss about five obsolete methodologies that may really be impacting your rankings.1. Just including short-structure in the content structure Making long-structure content is greatly critical for attaining to and keeping up high rankings, but there is still a spot for short-structure content. Short content can be best for mobile clients, as within regular intervals the online media utilization now happens, which lets us know that making mobile friendly content is more imperative than before. The longer articles ordinarily taking the initial few places in the search ranking results is not generally the situation. This is because Google granted a high-positioning to a page with short content and not super-quality content.
2. By over- optimizing the internal links Long back, keyword filling was the standard. When website administrators became wise, they proceeded onward to a similarly hurtful strategy, such as over- optimizing the internal links. But with the arrival of Penguin, this procedure is inadequate, as well as it can bring about an over- optimizing punishment. But this does not mean that you can never utilize your keywords as a part of your content; simply do such a thing with common sense and knowledge. Utilization the anchor text that sounds good to your readers is more important, instead of strategizing putting your keywords into the links.
3. Focusing on a page for a particular keyword It is so easy to optimize a webpage based on a keyword: pick a high traffic with low competition key word and after that incorporate it all through your text. The issue, obviously, is this method left the framework open to gaming. It regularly implied low-quality websites positioned, while excellent websites do not because they didn’t appropriately utilize the key word on their website. Since the arrival of Google’s Panda, this kind of low-quality and thin kind of content has a much lower possibility of getting the rank. Instead of making pages on a single word, website owners ought to now be making text that makes blog and articles posts a conclusive asset on a particular topic. This means rather than using single keyword, try to use many keywords that are related to the topic.
4. Spammed guest blogging At the time of selecting a website for guest blog, you must pick astounding websites that have a decent popularity in your business. Take a look at the nature of their guest bloggers, and additionally the procedure they use to choose them. The guest blogging on low-quality or unimportant website can get you penalized by Google, so choose the website that can contribute you in best possible manner.
5. Ignoring the real power of social media or websites This is not so much an obsolete procedure as it is a missed chance. There has been hypothesis in recent years about the part of social media in the matter of rankings. The content famous on any of the social media will surely generate direct links for your website in short as well as long term basis.