At first, the very technical term “Search Engine Optimization” (SEO) can make this simple to use, and effective digital marketing seems intimidating. Like something that is better left to an SEO expert. But the truth is, you can probably just do it yourself.

What is SEO?

Search Engine Optimization is a digital marketing tool that can increase the organic traffic to your business’s website simply by making the website more appealing and easier to read to the Search Engine Algorithms.

Search Engines are constantly curating the content on the web to direct customers to the best and most relevant answers to their questions and needs.

By applying SEO Techniques, you can better your position in the search results, creating more traffic to your site, and possibly generating better leads.

The key points are:

• Keywords
• Metadata
• Backlinks

You can easily look into these things and apply them right now to improve your website.

Keywords

What you say matters just as much as how you say it, especially when trying to get noticed by Mr. Algorithm.

Keywords refer to terms or phrases commonly searched for in engines like Google or Bing. These are all searchable; even free tools let you investigate what terms are used in your industry.

Choosing the right keywords and implementing them in your site’s content can significantly increase your ranking in the search results and bring more potential customers closer to your product or service.

Metadata

You’ve seen it before. The little title and short description appear on every search result. Like a trailer of what the searcher is about to see when they click on the link.

Not only is it important to catch the searcher’s attention, but Google’s ‘crawlers’ (like digital spiders) are also constantly scanning through websites and looking for the right match to the search queries.

And crawlers love keywords, so ensuring that a couple of them are in the metadata is very important.

Backlinks

“Don’t mind what other people say about you.” This phrase is great life advice but completely worthless when it comes to SEO.

Truth is, you need people to talk about you and your site/blog. Your blog getting linked to help forums such as Quora, 

• People quoting your site or blog in theirs
• Creating shareable content
• Engaging in social media 

These are all ways to prove to the people (and the algorithm) that you are real and have what they are looking for.

Just the Tip of the Iceberg

Sounds doable, right? All it takes is a couple of hours of research and implementation, then tracking results and adjusting the strategy.

And that’s the real issue, isn’t it? Just because anyone could do something doesn’t mean that they can. 

Here’s a little secret between you and me: anyone could do my job. I’m not ashamed to admit it. It’s mostly just typing words. But no one can do it like me.

Leave it to the Pros

A tool’s only as good as the person using it, anyone can pick up a hammer, but that doesn’t make them a carpenter. 

Good craft comes from experience, and unless you’re planning on offering SEO services yourself, you’re pretty much a newborn running against an athlete.

Here at Mrkt360, we offer Online Marketing and SEO Services at affordable prices for budding and experienced entrepreneurs. So book a meeting with one of our specialists so you can take your mind off the marketing and focus on doing what you love.