Want to improve your SEO ranking? Here are 10 easy ways to do it!
Search Engine Optimization (SEO) needs to be at the top of your priority list if you want people to find you on Google search. If you are unable to generate traffic and leads, potential customers won’t be able to find you online.
What happens after someone does an online search? The top results get clicked, period.
If you’re not number one on the page, you just missed a lot of traffic. The natural top result has a third of the chances of being clicked than any other result.
Also, have you ever clicked on the second page of the search results? Exactly.
Ranking your websites through SEO is crucial for success in the online world. If the competition ranks higher than you, it means that they are making an effort to boost their SEO.
If you are brand new to the SEO world or the digital marketing sphere, don’t worry. It’s never too late to get started.
There are many things you can do to improve your SEO score. The SEO experts at Mrkt360 have put together a list of 10 easy things you can do to start improving your online search ranking!
Do you update your website constantly? How often do you post new content?
If you haven’t moved a single line of code or written a single content piece for your website since its creation, your SEO ranking leaves much to be desired.
Your content needs to be relevant, consistent, and high-quality.
SEO ranking is affected by what’s known as dwell time. This signifies how much time people remain on your website with every visit.
If you have new content, exciting offers, new information, or high-quality copy that makes your visitors stick around for longer, your dwell time will improve significantly.
The content must be relevant to your page or niche.
For example, if you are a motorcycle repair shop, you can’t really offer tips on cleaning a windowsill without it looking out of place.
How about tips on keeping your motorcycle from wear and tear? Now that’s more like it.
Consistent and relevant content will make your website visitors stick around for longer.
Adding images to a website can make the difference between light and day when it comes to aesthetics. But you need to ensure that your photos are optimized to improve your SEO ranking.
File format and size make a difference. Huge images can slow your website down, which can heavily affect your ranking (more on that later).
Optimize your image files by compressing or resizing them.
You can also sneak in some keywords by naming your images differently.
Following the motorcycle repair shop example, instead of naming the image something like “Bike1”, you could rename it to “best bike for faster deliveries.”
You can place your keywords strategically in the image’s title, in the caption, or the description.
Speaking about keywords…
Keywords. Keywords. Keywords.
Google’s ranking algorithm takes into account on-page keyword usage.
You want to include keywords that people will search for inside your website’s content.
However, do it little by little. Saturating your website with keywords will make the algorithm lower your ranking.
Make sure you fit your keywords naturally into your content. Include them in header tags or, as mentioned previously, in image captions.
Using long-tail keywords is also beneficial. These are three-to-four word phrases that might be found in an average search.
People may type “bikes” when looking for something. But they would probably type “bikes for delivery drivers,” too.
If the keywords on your website match someone’s search, your chances of getting ranked higher increase.
Start a blog
Don’t laugh. Despite many people’s opinions on blogging, it does wonders for your business.
Blogging has always been a fantastic tool for lead generation that helps your SEO ranking by engaging with visitors on your website.
We already talked about how producing relevant and fresh content can drive people to your site and give them enough reason to stick around for a bit.
Blogs accomplish this perfectly.
Establishing a group of readers can get you the traffic you need to rank higher. You can also mix keywords, images, and tags as previously mentioned to ensure it all checks out on the algorithm.
Make sure to offer something of value within your blog posts. It can be helpful info, entertaining content, or tips for something.
Always provide value to your readers and they’ll reciprocate by returning to your page.
Increasing your credibility by adding links is great for your website.
Making claims states that you know something, but backing them up generates a lot more trust.
All of your facts and data claims like percentages, research, and the like should be linked to credible sources.
Linking to some of your other content posts or pages within your website will work for you as well, as readers will navigate from one blog to the next, staying on your page even longer.
For example, say you are writing a blog about basic motorcycle maintenance that everyone can do.
You talk about tire handling in one part, so you can link the words “tire handling” to another blog that talks explicitly about that in more detail if the reader wants to learn more than what you give them.
Faster Web Page
Your page loading time is key. Here’s why:
If your speed is low, Google can pick up on this and lower your ranking.
Putting that aside, longer loading times will change the way visitors interact with your page. If it takes too long to load, a visitor may not have the most pleasant experience while navigating through your site.
They can get fed up quickly and leave, increasing your so-called “abandonment rate.” This is the rate at which visitors leave your site as it loads.
So how fast should you be? No longer than 3 seconds.
You. Need. Speed.
Almost 40% of visitors will bail out on a page that takes longer than 3 seconds to load, with many not returning.
This hinders your SEO as it literally kills traffic to your website.
On the other hand, if your page loads fast, people stick around and come back. This will be recognized by Google’s algorithm and improve your ranking accordingly.
So it is incredibly valuable to optimize your page speed and server response time. Many online services can test your website speed, like dareboost, which tests your speed for free.
If you identify that your website is a bit slower than it should, you should check your website’s theme, programming, and plugins. If the server is the problem, you can transfer to a new host.
Make sure your website is readable on mobile devices
Mobile usage is increasing by the day. It’s surging so fast that it has surpassed computers and laptops in search engine usage.
Google has made this a part of their algorithm. Your website needs to be optimized for mobile users.
If your page does not load properly or looks wacky when seen on a mobile screen, you can hinder user experience and your SEO ranking.
Fix broken links
Whether you use authority sites or linking to other parts of your website, broken links can happen.
It just doesn’t look good when you press on a link, and an invalid website message pops up. Many services like Broken Link Check and Dead Link Checker can help you search for broken or erroneous links on your website.
Make sure your visitors can contact you
Visitors struggling to locate your contact information through your website should never happen.
All of your contact details should be visible for people to find.
Many people report websites due to a lack of contact information because it makes an online business look shady.
This will obliterate your SEO efforts, so make sure your visitors can contact you easily.
Influencer marketing is not dead
Is influencer marketing out of the picture? Nope.
If an influencer links to your post, website, or Kickstarter, it will generate huge traffic. Where traffic goes, SEO scores increase.
But how to approach them? Influencers receive hundreds of promotion proposals, so they can easily identify when you want something out of them.
If you cannot pay for a sponsored ad from an influencer, there is still a way to motivate them to share your content.
Research what those influencers specialize in terms of your niche and other things they have shared. Create an article (or video/infographic) based on it that is tailored to their audience.
Stock the products discussed in the content piece on your online store and send it to them.
If you put in the work and it resonates with them, they’ll share it.
Now, the influencer has every right not to share it. Don’t sweat it if they don’t. You still have an amazing content piece made through lots of research and can be marketed through other means.
Start your SEO endeavors today
These are but 10 out of many other ways you can improve your SEO. Remember that it is never too late to start boosting your online rank.
SEO is one of the best tools out there. If you start focusing now, you might be a bit behind on timing. However, implementing the tips above will put you well ahead of those who don’t.
Are you ready to claim the number one spot on the search results?
If you want to learn more about reaching the top of the SEO game or need help getting started, contact Mrkt360!
We are a marketing agency specializing in SEO services located in Toronto, Canada. Our experts are ready to help you climb the ranks and reach the top!