Discover fresh insights, emerging tools, and proven techniques from the forefront of digital marketing.
Think of someone who knows you more than you know yourself. It can’t be your spouse, your kids, or your best friend… If you guessed Google. you’re right. Here’s a humorless infographic to brighten…
The introduction and growing influence of Social Media has changed the whole marketing landscape. Social media has opened new doors for marketers that did not exist before or were too complicated to…
Your company website is often the first impression that potential consumers have on your business. It will only take them a matter of seconds to establish a judgement on your business based…
Having the right SEO strategy for your website is crucial for a high organic search ranking. However, because Google is fairly quiet about their ranking algorithms, there is a lot of misleading…
Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose to…
Marketing has changed so much in the past decade alone. Businesses used to spend most of their marketing budget on billboards, flyers, and television and radio commercials. Now successful businesses, even small…
As we all know, when someone has a question, they will likely go on their smartphone to seek the answer. The biggest challenge for businesses, however, is to understand how consumers think…
Identifying Your Target Customer Looking for customers becomes easier when you know what your target market is. If you don’t have the facts and figures about your target market, then acquiring the…
Marketing has never been more complicated. There are dozens of types out there, including email marketing, event marketing, and experiential marketing. To determine which methods are best for your line of business,…
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