Mrkt360 takes San Francisco for Google Partner Summit



- Philipp Schindler, SVP & Chief Business Officer, in a fireside chat and live Q&A
- Allan Thygesen, President, Google Marketing Solutions, on the mobile-first future
- Brad Bender, VP of Display and Video Ads, on the future of ads and measurement
- Lucinda Barlow, Director of Marketing YouTube, on why video will win the decade
- Prasad Setty, VP PeopleOps, on making the workplace better







SEVEN KEY TAKEAWAYS
1. Mobile broke measurement It’s not the tools or technology that’s holding back, but our legacy mindset & approach to measurement 2. Mobile is dramatically changing the customer purchase journey 92% of smartphone owners who searched on their phone made a related purchase within a day 3. We must rethink measurement for growth Measurement has to evolve to keep up with our evolving customers and to drive business growth 4. People evaluate purchase decisions in-the-moment 82% of smartphone users turn to their phone to influence a purchase decision while in a store 5. People solve unexpected problems in-the-moment 62% of smartphone users are more likely to take action right away toward solving an unexpected problem or new task because they have a smartphone 6. People pursue big goals in small moments 90% of smartphone users have used their phone to make progress toward a long term goal or multi-step process while “out and about” 7. People try new things in routine moments 91% of smartphone users turn to their phone for ideas while doing a given task