Eight Tips On How to Improve Your Website Design

Nowadays, it’s easy to get a website up and running without much difficulty. You might think that your job is done once you have finished up creating your  business website, but just because your website is live, doesn’t mean it’s optimized.

Some people may think the design of a website is not really an important task, however don’t forget that potential customers judge your business based on how you present yourself. It only takes them about 5 seconds to form an opinion about your brand and most of the time, the opinion stems from the design alone. This is why it is very important to put a lot of thought and effort when designing your website since it plays a huge part in your conversions, credibility, and ultimately, makes or breaks the success of your site.

We are here to share eight tips you can start implementing today to improve your website design:

  • Easy Navigation

    When making your website, it is important to have an easy and well formed navigation for your website. There’s nothing worse than a site with a disorganized or confusing navigation interface; if your potential customer has trouble navigating your website they will most likely leave your website immediately and look elsewhere to acquire the services or products they need.

    We suggest making sure that your website navigation is descriptive as can be, that potential customers should be able to access any point of the site from any other area within 3 clicks or less and there shouldn’t be a lot of items on the main menu.

  • Include Calls to Action

    Once a potential customer lands on your site, you need to guide them to take an action that you want them to take once they have landed on a specific page.

    They should be big and stand out, they can be in the form of a banner, buttons, a popup box, basically anything that helps grab the site visitor’s attention. 

  • Include Social Share Buttons

    If you currently lack social share buttons, you could be missing out on a lot of social media traffic that’s generated from them. Having social share buttons allows your website to be shareable. It helps you gain site visitors that would have never known about you otherwise by letting people who have visited your website be able to share it through the use of their favorite social media platforms such as Facebook, Instagram, Twitter, etc.

  • Use Appropriate Images

    It’s important to choose the right images that portrait the message you want to deliver to your potential customers. Even though there are many websites out there that offer high quality stock images that can be useful when portraying your business on your website, it is important to keep a good balance. Try using real photos from your business which will help to portray more trust to your potential customers

  • Including a Blog

    A good way to let your potential customers know about your business and gain their trust is by providing them with useful information through the use of blogs. It will also encourage user interaction and keep your potential customers engaged, not to mention it will help in generating more online traffic to your business website.

  • Mobile Optimization

    We are sure you have all heard of this one, but let’s remind you all one more time! It’s an important one! Not all of your potential customers will visit your website using a desktop or a laptop. According to Alexa rankings, 80% of the top websites are optimized for mobile devices. This is why it is important to optimize your website for mobile, to make sure that your website is well presented even when viewed by small devices.

  • Use White Spaces

    Sometimes people think that when creating a website they shouldn’t leave any white space but that is not necessarily the case. Also known as negative space, white space is when there are areas around elements on a page that are empty. It is an essential design element that helps you break up the page and increase readability. If your website currently lacks any white space, it is recommended to add them since it will also help in making your website more visually appealing to your potential customers who encounter your site.

  • Prioritize SEO

    Even though SEO (Search Engine Optimization) doesn’t affect the website visually, it will help in ranking higher on Google and will also allow you to trend for what you want and get properly indexed in search engines. This is why you should optimize your content using the keywords your audience would use to perform searches in order to make your site more visible.

At Mrkt360, we understand that this might not be an easy task to do, especially with the overwhelming number of tools and resources out there. This is why a custom web design company like Mrkt360 can help you improve the user experience of your website, so that it can be more convertible to business. Get in touch with us today!

Rosember Gómez Sepúlveda
rosember@mrkt360.com

Rosember is a Communication and Digital Media student at the Monterrey Institute of Higher Education in Mexico with an interest in Digital Marketing and Video Production. He´s excited to learn new skills in Digital Marketing.

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