Landing Page vs. Webpage – A 5 Minute Guide To Which One You Need
What’s the difference between a landing page and a webpage? Both are useful in their own right, but some key differences make each one the most effective option in particular digital marketing strategies.
When hiring a web design company or a freelance web designer, you need to let them know what you want. To do that, you need to know when you need a landing page and when you need a web page.
Let’s take a look at that in this 5-minute article, shall we?
Differences between a Landing Page and a Website
To put it simply, landing pages have no navigation, while web pages do. Landing pages are usually separate from a business’ webpage. They are also structured differently.
Another key difference is that a landing page’s traffic comes from advertising. On the other hand, a webpage’s traffic can come from different sources. The key reason behind this is the goal of each one.
Landing pages have a single goal: converting visitors into leads.
This is done through having a single focus and a modern design, compelling copy and eye-catching CTA (call to action).
A web page will usually promote browsing through the webpage, keeping the visitor navigating as much as possible.
So a landing page is action-oriented while the webpage is navigation-friendly.
Which one is better?
This depends on your marketing goal. Landing pages and web pages are both developed and designed with different goals in mind.
Landing pages tend to have higher conversion rates. If that’s the case, why do you need a web page at all?
Make no mistake; web pages have an essential purpose! They allow visitors to navigate and experience your brand in a way that landing pages don’t. They can navigate through your blog, search your different products and services, view your contact information, etc. This can lead to people having more understanding of your business.
To summarize: A Landing page is better when your focus is to turn customers into leads, while a web page is made to let people freely explore your brand with an overview of what you have to offer.
It would be best if you had a good traffic and conversion rate
Regardless of which one you need, you need to have good traffic and conversion rate.
Some digital marketing strategies to improve your traffic:
- Search engine optimization (SEO)
- Keep active social media pages
- Email newsletter campaign
- Using advertising with the focus of creating traffic
Here are some for improving conversion rate:
- Increasing site loading speed
- Adding social proof (i.e. testimonials)
- Using scarcity, urgency, or risk reversal copy strategies
You now have a better understanding of the difference between a landing page and a website. Now your next step is to have at it. Check your goals, pick the best one for your needs, build it, drive traffic and see what works for you!
Mrkt360 is a digital marketing, web design and SEO company located in Toronto, Canada. If you are looking to create a custom web design for your business or drive traffic to your website, be sure to schedule a free consultation with one of our Google-certified experts today!