Cold calls. Marketing emails that flood your inbox. Commercials that you don’t care about, interrupting your favourite show. These are outbound marketing strategies that we tend to frown upon and choose to ignore most of the time, rather than consuming. These tactics include aggressively pursuing leads through “in-your-face” practices. They usually have low conversion rates, because people are not in the right mindset to listen to the marketing messages given. However, inbound marketing strategies reach consumers who choose to engage with your brand, or are actively trying to find you. Those who interact with a brand naturally are more likely to convert, and convert higher. Picture a random pop up ad versus an informative video you chose to watch…as a top online marketing agency Toronto, we know the latter is proven to be much more effective.