Where the Wild Clicks Are
In the digital marketing world, clicks are a kind of currency. Every click that drives someone to your website is a potential conversion and could lead to a loyal customer.
To search engine bots, more clicks also translate to more reliability and relevance. The more people going in and interacting with your content, means that your content is more valuable.
So how do you get them precious clicks?
The Social Media Jungle
If you’re looking for clicks, they practically grow in the trees of the social media jungle. Here potential customers are hungry for the content and hunt for anything that satisfies their needs. Needs like products and services that you provide.
Facebook advertising is a no-brainer when it comes to digital marketing. With nearly 3 billion active users, if someone wants or needs your business, you’ll probably find them here.
Their ads platform makes targeting audiences and analyzing the results of your marketing campaigns reasonably easy.
Regarding content creation and consumption, Youtube was streaming before it was cool. Even with all the new platforms for digital entertainment, with around 2.1 billion users, they’ve stayed strong.
Youtube Marketing can mean playing ads on other videos, or it can even mean creating your original channel and content. Your approach to this can vary depending on the amount of time and budget you are willing to invest in it.
If you’re looking to generate interest and engagement, then creating content is a great bet. Video content can be beneficial in humanizing your brand and forming a bond with your audience and potential customers.
What’s the catch?
Catch? The only catching that will be done is you with those clicks, am I right?!
Well, there is one thing…
Content creation is booming these days, and there are probably more people creating content for marketing than for art and entertainment together. If you want your content to get that click, it needs to catch the eye of your target.
Social media management and content creation are full-time jobs. It requires not only strategic content creation and distribution but also creating and engaging with a community of potential customers. Luckily it’s something you don’t have to do alone! (Or at all)
Mrkt360 is a digital marketing agency that specializes in social media marketing. Our team of experts can plan and craft content for your business keeping in mind your brand, target audience, and engagement goals.
Schedule a meeting with one of our experts, and we’ll see how we can get to work helping you reach those wild clicks to help your business grow.