Attracting The Right Crowd With SEO
You walk by the newest local coffee shop on your morning commute only to find it full to the brim once again. You then decide to get coffee somewhere else, which goes on for weeks.
Once you finally manage to get inside, you find that most people inside are clicking away at their computers or on their phones with a half-drunk mug of coffee at their side. A few weeks later, the shop goes out of business.
A big crowd is not necessarily a sign of a good business after all. If all people are doing here is buying a cup of coffee to sit down for hours with free wifi, then that’s not the right crowd.
When it comes to online marketing, the term web traffic refers to the number of people coming to your website every day, but more traffic doesn’t always translate to more sales.
While more traditional marketing tends to go for more wide-reaching approaches to see what sticks, digital marketing has tools to ensure that the traffic to your website has better quality, namely SEO.
SEO or Search Engine Optimization involves using knowledge on how the search engine algorithms work and tools like keywords to make them work in your favour.
Let’s say that, for example, you’re looking for SEO Experts in Toronto. You go to your search engine of choice and type just that, and in seconds you have a curated list of websites that feature those words.
But you’re not the only one searching, and not everybody uses the same words. While most people may search for an “SEO Expert,” a small group of people might type “SEO Specialist.”
Anyone who knows about SEO would know to search for the keywords, that is to say, the most common instances of words for each search, and use them accordingly. One should use “SEO Expert” and “SEO Specialist” to reach as many search queries as possible.
Keywords are a good tool, but they are just the tip of the iceberg. SEO requires comprehensive web and content design and analytical skills to fully optimize a website.
If you’re looking to open up your own SEO Agency in Toronto, then you might want to get your scuba gear, ‘cause it is a deep dive.
Then again, if you already have a business that you already dedicate most of your time to and would like to see it grow, then you might want to instead look for an expert that will help you increase the quality of your traffic.
This way, you can ensure that your services reach those who need them.
Mrkt360 is a digital marketing agency located in Toronto, Canada. We specialize in social media marketing, website design and Search Engine Optimization services. If you want to drive traffic to your site, rank higher on Google and boost your online presence, schedule a free consultation with one of our Google-certified experts today!