Category: Social Media

Press Release Basics: Tips To Get Noticed

Mastering the art of writing a press release is a must for any marketing and public relations specialists. Many would argue that press releases have become obsolete, but they continue to be a part of any web marketing strategy. Journalists use press releases for news topics and stories that are relevant. News distribution platforms make… Continue reading Press Release Basics: Tips To Get Noticed

Published March 11, 2021

Categorised as Business, Google, SEO, Social Media

Video Campaigns 2021: Creative Lessons to Consider

In 2020, video streaming became more popular than ever before. Given the pandemic and overall social distancing, screens are getting more and more attention. From sports, streams, DIY videos and skincare, viewers are consuming more content by the minute. The content they are consuming isn’t too random, either. They now consume content that is relevant… Continue reading Video Campaigns 2021: Creative Lessons to Consider

Published March 8, 2021

Categorised as Design, Marketing, SEO, Social Media

Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Most people tend to view Bing as inferior to Google. However, the search engine has gained popularity in recent years, especially in the digital marketing space, as Microsoft Advertisement offers advantages to those interested in specific types of ad campaigns. Mrkt360 and other marketing agencies have been bombarded with requests from customers interested in advertising… Continue reading Why Bing and Microsoft Advertising are Still a Good Choice for Ad Campaigns

Published March 4, 2021

Categorised as Business, Marketing, Social Media

Customer Relationship Management and Its Role In Marketing

Marketing and customer relationship management (CRM) go hand in hand. An important metric for success within the digital marketing industry is how well a business can manage its relationships with its customers. Most companies tend to accomplish CRM by implementing IT systems that address the problems of dealing with customers through day-to-day follow-ups. CRM is… Continue reading Customer Relationship Management and Its Role In Marketing

Published February 22, 2021

Categorised as Ecommerce, Google, Marketing, SEO, Social Media

Ecommerce 2021: How to succeed in the digital marketplace

COVID-19 impacted all industries significantly in 2020. However, not all of them suffered adverse effects from the ongoing pandemic. With people being sheltered inside their homes, consumer behaviour has evolved quickly, e-commerce chasing swiftly after it. Ecommerce trends that were supposed to grow over several years continuously were accelerated exponentially in a few months. Adapting is crucial… Continue reading Ecommerce 2021: How to succeed in the digital marketplace

Published February 10, 2021

Categorised as Business, Ecommerce, Marketing, Social Media, Website Design, Website Development

Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

Social media agencies and marketers have adapted their online marketing strategies to engage frequently with consumers. However, there has been a significant shift in who the primary consumers are within the online world. A new consumer group, mainly composed of Generation Z and late Millennials, is more tech-savvy than any other consumer group that has… Continue reading Authentic Content Marketing in 2021: How the New Consumer Base will Perceive your Content

Published February 8, 2021

Categorised as Business, Ecommerce, Facebook Advertising, Google, Marketing, SEO, Social Media