Plant the Seeds for a Bigger Garden
The most beautiful gardens rarely sprout randomly, much less in infertile soil. They are usually the product of hard work and careful planning, and the same elements are needed for a business to succeed.
There are two things that every aspiring entrepreneur should know: An hour of preparation can save about 10 hours of work, and the well-known principle: “time is money.”
And preparing yourself with the right investments can save you both.
Consider the essentials
What do you need to get a business rolling? A product or service is a given. Capital alone won’t make money, and an image can’t speak for itself.
If you’re reading a marketing blog, you probably have the first and (maybe) the second one and are coming up short on the third.
If packaged in a plain gray can, Coca-Cola might not sell half as well, but you could sell anything by putting the Coca-Cola logo on it. There’s a lot of power in “presentation.”
But of course, to build an image, you need capital.
“What does Starbuck sell? No, it’s not coffee.”
There’s a reason this has become the favourite example for old-school marketing teachers everywhere. It works on several levels.
Marketing today is as much about the experience as it is about the product/service. That’s why many entrepreneurs are willing to go the extra mile for the image. And those who don’t only get to see their garden wither away.
We all know the importance of a first impression, and some people still fail to realize that people get their first impressions online.
Your website is your calling card, and this is especially true if you’re a small business.
The customer’s decision process starts and usually ends online, so a custom website design should be one of your first investments.
Can’t I just do it myself?
Yes… If you’re a professional web designer.
There are several relatively cheap options for easy-to-use, template-based web design that can let you have a website up and running in as much time as you’re willing to spend on it, and you only need to pay the hosting fee.
With such an easy and cost-effective option on the market, it’s a wonder that Web Development companies continue to exist, right?
There’s a reason for that, and it’s the same reason vacuum cleaners exist in a world where brooms are available.
Form and function
In terms of function, the broom and the vacuum cleaner serve the same purpose: cleaning up dust. The biggest difference between them is efficiency and effectiveness.
Hiring a web design company gives you a more personalized, flexible web design experience focused on your image and customer experience.
The difference in the price tags comes from the fact that you’re getting a team of specialists at your disposal to make sure your products or services reach your audience.
It’s a show of commitment to your brand, and it shows your customer that you care about your image and services and creates the expectation that you will care for them just as well.
So plant the seed now
Every investment you make in your business is a seed that will grow into a beautiful and bountiful part of your garden.
At first, it may not seem like a lot. It can feel like a waste of time and effort, but watching it grow can be one of the greatest experiences in your career as an entrepreneur.
Mrkt360 is a Digital Marketing Company in Toronto, Canada. We specialize in Web design and Search Engine Optimization. If you want to drive traffic to your site, rank higher on Google and boost your brand’s online presence and performance, schedule a free consultation with one of our certified experts today!