Social Media Symphony: What it takes to manage it.
If you’ve ever gone to a symphony orchestra, then you know the awe of witnessing dozens of instruments play in unison to perform captivating pieces of music.
Marketing To My Ears
Social media marketing is much like a symphony orchestra in that regard. Each respective platform takes on the role of the sections (strings, woodwinds, brass, percussion), and the content is the instruments.
Facebook marketing, Google Ads, Tik Tok, Instagram, and other forms of social media can work together in different ways to create the engagement and connection that will draw people to your brand.
But like the different instruments, they each require a unique approach and set of skills to be used effectively. The same note can have a different sound and feel depending on the instrument it’s played on.
It’s A Matter Of Harmony
How do you keep all these different sounds from turning into a dissonant mess?
In one word: consistency.
Consistency in tone, message, delivery, and engagement generates the audience’s trust (and therefore harmony). For that, you need a conductor.
Social media management is much more than publishing memes and answering DMs. It’s the very key to harmony.
A good social media manager works to keep the tone, timing, and delivery consistent across platforms and to measure and report results, making adjustments as necessary.
A conductor, however, needs a band.
One Man Brand
Sure, you can try and strap a drum to your back, tambourines to your feet, a guitar in your arms and a harmonica on your neck, and it’s what many budding entrepreneurs try to keep costs down.
It can do the trick if done right, but it can also be a huge mess.
Let’s say you want to put on a show as part of your advertising efforts. You decide you want live music. What do you do?
Play the show yourself? Have you ever touched an instrument in your life?
Can you prepare and perform a show by yourself while also managing the logistics of your business and the event?
What about buying the instruments?
Managing your social networks is an endless task of developing strategies and campaigns, producing the content, programming the posts for critical times for higher reach, and generating engagement by answering posts and direct messages.
Hiring a social media marketing agency is like hiring a band (or even a whole orchestra) with a team of content creators with knowledge and experience in platforms and a conductor that already knows how to harmonize them.
From a video for your YouTube marketing campaign to a full suite of Social Media Presence, depending on your needs and the growth you want to see.
Musicians use harmony and feeling to connect with people.
A well-executed marketing campaign can do the same, bringing people closer to your brand. All you need to do is set the stage.
Mrkt360 is a social media marketing agency in Toronto, Canada. We specialize in social media marketing and Search Engine Optimization services. If you want to drive traffic to your site, rank higher on Google and boost your brand’s online presence and performance, schedule a free consultation with one of our certified experts today!