The Essence of Social Media Marketing

The Gift of Social Media Marketing

Whether you have children or not (or celebrate Christmas at all), we’ve all had to play Santa Clause at one time or another. Whether it’s a souvenir from a trip or a birthday gift, giving a gift is a way to show care and appreciation to people. And yet, these days, it’s pretty common to buy souvenirs or holiday gifts almost as an obligation.

Just as well social media marketing has become a practically obligatory part of digital marketing efforts. Social Media presence is essential in generating trust and engagement with your brand.

Here are our tips to make the best of the gift of social media marketing

Have a list. Check it twice

Unless you have a fancy suit, a giant factory’s worth of unpaid labour, and morally questionable surveillance systems, you can’t give a gift to everyone. 

As a business, your first and foremost responsibility is to your target audience, so you must choose the right medium to connect with them in the best possible way. For example, if your audience is under 18, you might want to consider Instagram or Youtube rather than Facebook marketing.

Get to know your audience

Choosing to generate the same content and posting it across all channels is the equivalent of giving a gift card on a birthday or a keychain as a souvenir. It works but doesn’t generate the same emotional response as a thoughtful gift.

Taking the time to understand your audience and learning how to communicate with them can generate higher engagement with the brand. Even if you don’t quite hit the mark, they’ll appreciate it more than a lazy, generic text.

A gift card will have more emotional value if it’s for a store or restaurant you like than if it’s just a generic one.

Homemade is better than Store Bought

People tend to think of homemade gifts as low-effort or cheap. Though this can be the case, it’s generally more effort than buying something at the mall. As they say, a little effort can go a long way.

It’s all a matter of effort to show that you care. If you write your blog posts yourself, for example, it may not be as polished or elaborate as a professional writer’s, but it’ll show that you care enough to establish an emotional connection with your audience. It shows commitment.

Timing is Everything

Knowing the time and place to post is crucial for a good social media management strategy. You can’t give the gift of your content to your audience if the audience isn’t there.

Good timing and consistency in your content generate trust with your audience. Spending time learning when and where to post can make a huge difference in the reception of your content.

It’s the Thought that Counts

When all is said and done, that is the golden rule of gift-giving and content creation. A good business doesn’t make customers. Customers make business good. 

The point of social media marketing is to show thoughtfulness and commitment to the people that want and need your products or service, showing them you care. Because, at the end of the day, you need them as much as they need you.

We don’t always have the time, energy, or availability to make a great gift ourselves. Even if your gift is store-bought, taking time to look for the right one can show that you care.

Mrkt360 is a digital marketing agency in Toronto, Canada, specializing in social media marketing. Our team of elves-perts can plan and craft content for your business keeping in mind your brand, target audience, and engagement goals.

Schedule a meeting with us, and we’ll work on helping your business grow with the gift of commitment and engagement.

Sal Figueroa

Sal is a writer from Monterrey with a Degree in Communications and Digital Media and a passion for stories. Ever forging forward on his path, he likes to try his hand in different styles, genres, and methods to find the right medium for each story he tells.

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