How Virtual Reality Impacts Businesses

The Canadian provincial and federal government has been funding startups and businesses to grow technology and innovation; this means that there is potential for significant growth in Canada’s tech industry.

DX3, Canada’s immersive digital marketing and retail event, has a two day event every year in which huge brands come out to showcase their newest innovations.

One of the highlights of my experience at DX3 was the virtual reality innovation, and its many uses in the business community. While browsing the carious stalls, these were the top 3 innovations I came across:

360 view of products

  • Illustrating a 360 view of a product through virtual reality innovation
  • Using Virtual reality for training new employees
  • Virtual tours of a business environment

One of the best ways businesses can be cost effective in innovating new products and services is through virtual reality. Why you ask? Here are some reasons behind it!

Businesses can test different prototypes without creating many other versions and this will help them in saving time and expense. They can also save their time and expense by using virtual reality to scan the design problems and fix them in an early stage. Moreover, virtual reality is a beneficial way for businesses to analyze their data and forecast their trends against their competitors.

One of the interesting virtual realities was the 360 view screen, that illustrated a house in a 360 vision. Many real estate agents can use this in their business and instead of taking people to other clients houses, and organizing meetings for those clients to be home at that time, the agent can just use

Virtual Reality in Training

this screen to show the house in 360 view. Using this technology people can look all over the house, from the living room to the bedrooms and bathrooms with just a simple click. This saves time and energy for both the client and the agent.

Besides real estate, many engineers can use this technology to overview, coordinate, and calculate many aspects of a project through a 360 view vision.

Now is this something that you think might help you in future? 🙂

Eran Hurvitz

Dynamic, dedicated, and determined, Eran's passion for technology and marketing led him to start his own digital marketing agency, Mrkt360. Presently he is CEO at Mrkt360 Inc. and Co-Founder at Highbreed Corp. With a passion for technology and over 20 years of experience in the field, Eran is confident in his ability to help businesses achieve their online goals to creating Successful Companies.