Why is YouTube Marketing Good for your Business?
- YouTube has been downloaded over 5 billion times on Android devices, making it one of the most downloaded apps along with the likes of Facebook and Google Play Services.
- After Netflix, YouTube is also the second most-preferred platform for viewing videos on TV screens among 18-34-year-olds.
- Canadians watch more YouTube than anyone in the world! According to a marketing-research company that specializes in measuring digital activity, ComScore, 71% of Canadian Internet users ~ 17.6 million people, visit YouTube every month.
- Video, by its very nature, engages with the prospect and keeps them watching to find out what happens next—and compels them to take action. In fact, according to a SmallBizTrends study, 70 percent of marketers say videos are responsible for most of their conversions.
- Video is also one of the top five most used content types among B2B marketers, with 71% of them using it.