YouTube Ads can help businesses reach potential customers while they watch videos, browse content, discover Shorts, or explore topics related to their interests. Because YouTube advertising runs through Google Ads, however, launching a campaign involves decisions across both platforms. The process starts before you create the campaign. You need a video that works as an… Continue reading How to Set Up YouTube Ads in 2026: Complete Guide
Hey there, welcome back to another lesson of our Marketing Bootcamp Series! Today we’re diving into YouTube Ads and how they can help you grow your business. We’ll break down the basics, why you can’t afford to ignore them, and how to get started on this powerful platform. If you’ve just stumbled upon this article,… Continue reading YouTube Ads: Why You’re Leaving Money on the Table If You’re Not Using Them
With the Superbowl fast approaching, millions of people are on the edge of their seats. However, many are just there for the Ads (and maybe the guac). Entertainment and marketing have a long-standing intimate relationship. In simple terms: the bigger the audience, the more exposure for advertisement. That’s why Super Bowl commercials are often the… Continue reading An Internet Relationship With Marketing
Did you know that you can select which YouTube channels showcase your ads? Using YouTube’s ad-targeting function, you can narrow your scope towards audiences that engage with content creators relevant to your brand. This feature is GREAT because: You can recapture declining TV audiences without having to spend excessive amounts of money. Your ads will… Continue reading YouTube Ads: Target Your Ads On Select YouTube Channels
Many businesses remain hesitant to prioritize YouTube advertising, mistakenly believing their target audience isn’t on the platform. As of 2024, YouTube boasts over 2.7 billion active users worldwide, with video content now accounting for more than 80% of global internet traffic. In 2020, with the Global Pandemic shutting down outside places of entertainment, more and… Continue reading Why is YouTube Marketing Good for your Business?
Last week, the MRKT360 team had the amazing opportunity to complete a YouTube training session at the Google office in Toronto. We started our day off with an awesome tour of the office! Then, Google representatives John Dzera and Tautvydas Kymantas shared some really great insights on consumer behaviour changes and the different types of… Continue reading Mrkt360 Takes Google For YouTube Training
The future is an amazing place full of technology and many more. But, the future relies on our children and their consumption of the internet. Generations Children in this generation have many positive and negative impacts on the world around us. Firstly, Children all over the world constantly view Google for information or games. This… Continue reading The Future: Children & YouTube
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